Creative Mandate for Vega goes to Leo Burnett

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Mohit Beotra

The account will be handled by the agency’s New Delhi office

Leo Burnett India has won the creative mandate for beauty accessory and personal care appliances brand Vega. The account was won following a multi-agency pitch and will be handled by the agency’s New Delhi office.

Speaking about the announcement Sandeep Jain, Director, VEGA Industries Pvt. Ltd. said “Vega over the past few years has been steadily revolutionizing the beauty accessory market with best in class, well-priced products. Our mission at VEGA in to provide DIY (Do-it-yourself) ‘Head to Toe’ grooming/styling products to our consumers so they can be ATMANIRBHAR. We are in a dynamic growth phase and were looking for a partner who not only understands our ambition but can take our brand to the next level. Leo Burnett’s strategic approach, dynamic creativity and the energy that the team brought to pitch aligned with our thinking and we are very excited about working together”

Speaking about the win Dheeraj Sinha CEO and Chief Strategy Officer – South Asia, Leo Burnett said “Vega is one the few successful homegrown brands in the beauty accessory category. With the past year giving momentum to the DIY culture we see tremendous potential for the brand to grow. We look forward to bringing our new-age creative approach, platform understanding and dynamism to support the brands’ ambitious growth plans and establish them as the leader in their category.”

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