

According to data accessed by Tofler, the company’s total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago
UrbanClap Technologies India, which operates the home services platform Urban Company, has increased its advertising promotional expenses in fiscal 2020. The company’s advertising promotional expenses stood at Rs 106.38 crore for the fiscal ended 31st March 2020 up 76% compared to Rs 60.61 crore in FY19. The company refused to answer queries related to the increase in the FY20 ad spends.
According to financial data accessed by business intelligence platform Tofler, the company almost doubled its consolidated net loss to Rs 155.17 crore from Rs 78.48 crore. Total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago. Total expenditure swelled to Rs 418.25 crore from Rs 210.52 crore.
On a standalone basis, the net loss zoomed to Rs 137.86 crore from Rs 73.6 crore. Total income jumped to Rs 256.42 crore from Rs 131.59 crore while expenditure was up at Rs 394.29 crore from Rs 205.19 crore.
The company attributed mounting losses to the considerable investment it had made during the fiscal to increase its customer acquisition, acquire and retain the top talent, and various other growth measures.
The company has clocked a significant year-on-year growth in operating revenue to Rs 212 crore in FY 2019-20, compared with Rs 108 crore in FY 2018-19. The beauty and wellness vertical contributed around 55% to its FY 2019-20 revenue.
Owing to the Covid-19 pandemic, the company had to halt its business activity during the nationwide lockdown starting from 23rd March 2020. However, the company could resume its operations in the month of May and June 2020 and is now back to its steady growth.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
-
-
Pay DTH active subscriber base has 70.70 million in Jul-Sep quarter: TRAI
January 22, 2021 By Team PITCH -
-
Reliance Industries tops Fortune India 500 list for second year in a row
December 10, 2020 By Team PITCH -
-
AdLift Wins Creative Mandate for PayU India
June 10, 2020 By pitchteam
-
THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”
July 25, 2019 By Anam Khan -
Marketing Herbal, the Lotus Way
July 25, 2019 By Sanstuti Nath -
Archives
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- February 2011
- December 2010
- February 2010
- January 2010
- July 2009
- February 2009
- January 2009
- February 2008
- January 2008
- September 2007
- January 2007
Leave a reply
You must be logged in to post a comment.