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    Goodwill & purpose-driven marketing will rule: Sudhanshu Pokhriyal, Brilloca

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    Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing consumer behaviour and accordingly made strategic changes in their marketing plans for renewed reach and engagement. This has been the trend across industries. Brand Hindware has also undertaken rigorous research…

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    Shiv Aroor to take charge as executive editor at India Today TV

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    The senior journalist made the announcement on Twitter on Wednesday India Today journalist Shiv Aroor has announced on Twitter that he will be taking over as the executive editor of India Today TV. Aroor was a Senior Editor at India Today. A defence and military enthusiast, Aroor has been reporting on national security for over…

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    ZEE5 India elevates Manish Kalra as Chief Business Officer

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    Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to Chief Business Officer. Kalra joined the OTT platform in July 2020 to lead the AVOD service as Senior Vice President and Business Head- AVOD. He will now be responsible for…

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    To tackle false information Twitter introduces Birdwatch

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    In a blog, Twitter Vice President, Product Keith Coleman wrote that Birdwatch allows people to identify misinformation in tweets Social media company Twitter has introduced Birdwatch, a community-based approach to tackle misinformation on the platform. Birdwatch has initially been rolled out on a pilot basis in the US. In a blog, Twitter Vice President, Product…

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    Twitter acquires newsletter publishing platform Revue

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    Twitter said that Revue will accelerate their work to help people stay informed about their interests while giving all types of writers a way to monetise their audience Social media platform Twitter has acquired Revue, a service that makes it free and easy for anyone to start and publish editorial newsletters. Twitter is making Revue’s…