The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios in India, distributed through U.S.-based The Wonderful Company. As of November 1, 2020, Edelman India has been managing an integrated communications mandate comprised of brand communications including influencer engagement, creative content, social media and digital…
A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to attain a total active subscriber base of around 70.70 million during the quarter ended 30th September, according to the Telecom Regulatory Authority of India’s (TRAI) The Indian Telecom Services Performance Indicators report for July-September. The…
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021 Speaking about the key trends that will define the year 2021, Ajay Gupte, CEO – South Asia, Wavemaker, also tells us about his…
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster Live sports has finally made a comeback after months of inactivity in the pandemic. The recent sight of the Indian cricket team storming Australia’s Gabba fortress in record-breaking fashion, capping one of the greatest Test…
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club FM A revival was paramount, to give Club FM a new lease of life after being around in the south radio ecosystem for over 13 years. Club FM re-launched their…
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India Social media giant Facebook is betting big on video consumption in India. The platform has been signing up content deals with leading brands across sports, entertainment, news, and lifestyle genres. Some…
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months Twelve weeks of data blackout in TV news category seems to have had no significant impact on ad volumes in the genre. Latest TamAdEx data show that the indexed ad…
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market has been picking up in India. The spike in growth was amplified when the Covid-19 pandemic hit the world last year. In the current market scenario, tracking of campaigns and data…
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more The Coronavirus pandemic has had a very huge impact on the travel industry worldwide. Travel bans, lockdown, plummeting demand, and suspended airline operations for months had severely impacted the…
Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment Enterprises Ltd. (ZEE) has onboarded Ashok Namboodiri as the Chief Business Officer for the International Business. In line with the ZEE 4.0 approach, the Company aims at maintaining a strategic…
