The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in the previous fiscal Johnson & Johnson (J&J), which is developing a COVID-19 vaccine, had spent Rs 333.66 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 443.88 crore in FY19, according…
Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing consumer behaviour and accordingly made strategic changes in their marketing plans for renewed reach and engagement. This has been the trend across industries. Brand Hindware has also undertaken rigorous research…
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more One sector which played a significant role in the on-going pandemic is the logistics sector that ensured timely delivery of supplies at a time when most people were…
The senior journalist made the announcement on Twitter on Wednesday India Today journalist Shiv Aroor has announced on Twitter that he will be taking over as the executive editor of India Today TV. Aroor was a Senior Editor at India Today. A defence and military enthusiast, Aroor has been reporting on national security for over…
TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect ByteDance-owned short video platform TikTok is downsizing its India team following the government’s recent directive to extend the ban on Chinese apps. TikTok employs over 2000 people in India. ByteDance will pay 3…
Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to Chief Business Officer. Kalra joined the OTT platform in July 2020 to lead the AVOD service as Senior Vice President and Business Head- AVOD. He will now be responsible for…
In a blog, Twitter Vice President, Product Keith Coleman wrote that Birdwatch allows people to identify misinformation in tweets Social media company Twitter has introduced Birdwatch, a community-based approach to tackle misinformation on the platform. Birdwatch has initially been rolled out on a pilot basis in the US. In a blog, Twitter Vice President, Product…
YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India Video streaming giant YouTube has been receiving 3.5 billion daily views on its short-video platform YouTube Shorts, which is under beta testing phase in India. Buoyed by the growth of…
Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based content to viewers across the globe Ensuring the new found appetite for content amidst audiences is sustained, content creator and master storyteller Siddharth Kumar Tewary’s One Life Studios have decided…
Twitter said that Revue will accelerate their work to help people stay informed about their interests while giving all types of writers a way to monetise their audience Social media platform Twitter has acquired Revue, a service that makes it free and easy for anyone to start and publish editorial newsletters. Twitter is making Revue’s…
