• latest-stories

    Van Heusen launches first ever ‘The Winter Edit’ campaign to unveil trendy Winter collection

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    Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd, has launched an exclusive campaign for their Winter Collection 2020. ‘The Winter Edit’ campaign showcases the brand’s right blend of fashion and comfort in their latest winter wear collection. The campaign depicts various moods of winter through different looks and seamlessly…

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    Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and marketers of Ghadi – India’s no. 1 detergent powder – today unveiled its all-new #BachaavMeinHiSamajhdaariHai campaign. Ghadi detergent is India’s first brand to create awareness through its packaging. India’s first awareness initiative via…

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    Tips inks global deal with Facebook

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    With the move, Facebook and Instagram users will be able to add Tips’s music catalogue to their posts and stories Tips music signs another global deal with Facebook to license its music for videos and other social experiences across Facebook and Instagram. With the move, Facebook and Instagram users will be able to add Tips’s…

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    Levista launches Flavoured Instant Coffee & Supreme Variant

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    Bangalore based Levista Coffee which turned four this month since its launch, unveiled its four variants of ‘Flavored Coffee’. The four variants include Vanilla, Caramel, Hazelnut and Choco-Orange. It has further also launched a new variant of Instant Coffee aptly named ‘Supreme’ which has 70% Coffee content and 30% Chicory. The Flavored coffee would be…

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    Nippon India Mutual Fund Launches India’s 1st AI Enabled Geo-Targeting Digital AD Campaign

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    Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), launches India’s first-of-its-kind geo-targeting campaign to help potential Mutual Fund investors connect with empaneled Mutual Fund distributors. The big insight behind this campaign is that most potential Mutual Fund investors end up delaying their investments for the want of…

  • latest-stories

    Majority of our re-engagement communication is hyper-personalised: Marzdi Kalianiwala

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    ‘Moments Made By Marketing’ Powered by Salesforce: Marzdi Kalianiwala, Head – Marketing & Business Intelligence, BookMyShow, shares how they interact with audience based on their past consumption As part of a special series, ‘Moments Made By Marketing’ Powered by Salesforce, Marzdi Kalianiwala, Head – Marketing & Business Intelligence, BookMyShow tells us how the on-line ticketing…

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    Trends that will dominate marketing in 2021

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    From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be sure, 2020 has been a roller coaster of unprecedented changes as the Covid-19 pandemic wreaked havoc around the globe. It has been a year that marked widespread social unrest and…

  • Guest Column, latest-stories

    The reality check on 2020

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    Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year For me, the biggest take-outs of this truly extraordinary year are four: Shrinking of AdEx, collapse of measurement, growth of through-the-funnel marketing, and changing the way we work. In 2020, the Indian AdEx will…