latest-stories

NBF urges BARC to name channels under monitoring and investigation for TRP manipulation

0 35

In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility of news channels

The News Broadcasters Federation (NBF) on Monday wrote to BARC, urging them to make a clear public statement naming the channels under monitoring and investigations for TRP manipulation.

“The current request assumes significance due to the ongoing police investigation, arrest, and remand of senior executives of our member channel- Republic Media Network. The police action and arrest undermines the effectiveness of the Disciplinary Committee of BARC, as an industry-led body. It is crucial when BARC is the sole audience measurement body, it should put an end to the spread of misinformation and baseless assumptions, which is causing a huge loss to the reputation of the industry, and also break the silence of BARC in the matter,” read and excerpt of the letter.

“Such ongoing actions are setting a grave precedent, which they fear, can happen to any news broadcasters who are critical of the actions of the local state authorities and machineries in the public interest, which ultimately will threaten the very essence of democracy and Freedom of Speech and Expression,” read the letter.

According to NBF, BARC’s decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility of news channels, which is the underlying trust factor among our audiences. “This casts a serious negative impact on the revenue and cash flows of the news channels; a double-whammy following the Covid-19 impact. Allegations against a few have jeopardized the whole news broadcasting industry, threatening its very existence,” the letter further stated.

The letter from the secretary-general’s office of NBF has also been sent to the Secretary, Ministry of Information and Broadcasting, TRAI Chairperson and Secretary.

About the author / 

Tasmayee Laha Roy

Leave a reply

You must be logged in to post a comment.

Brand News

Categories

PITCH CMO SUMMIT 2018