The campaign celebrates trailblazing females who pursue their passions unapologetically
ASICS SportStyle has launched the international ‘Her Heritage’ campaign in India to announce the launch of the first female-focused release from ASICS SportStyle. The campaign film features actress & author Soha Ali Khan describing her heritage & the role her mother has played in her life throughout the years.
With the Her Heritage campaign, ASICS SportStyle is celebrating women who pursue their passions unapologetically. This collection of sneakers has been created for all generations of women who challenge boundaries and make waves in the world, one step at a time. The models within this collection, deliberately sport dual-tones, powerful hues of White and Gold, representing the strength and beauty of a winner, overlaid with transparent and breathable mesh.
Commenting on the launch of the new campaign, Rajat Khurana, Managing Director, ASICS India and South Asia said, “The heritage refers not only to one’s ancestry but also to the cultural heritage informed by the country and culture one grows up in. With the ‘Her Heritage’ campaign, we want to celebrate the relationship between Mother and Daughter and the impact that they have had on each other’s life & growth and Soha Ali Khan is the perfect fit to portray the same.”