India Yamaha Motor (IYM) Pvt. Ltd. today announced the introduction of the “color customization option” for its exciting range of MT 15 motorcycles in India. The company’s new campaign is launched at the backdrop of various customers giving the thumbs up to the recent launch of the ICE FLUO-VERMILLION color in MT 15, a popular variant which is currently available for booking. The unique experience of color customization will entice the young customers into the world of MT that is all set to redefine torque and agility in style. The campaign named as “Customize your Warrior” which is in line with the company’s brand strategy will be launched from November 20 across the country.

MT-15 (155 cc) mounts a liquid-cooled, 4-stroke, SOHC, 4-valve, 6-speed transmission, 155 cc fuel-injected engine along with Variable Valve Actuation (VVA) system on a Delta box frame. MT-15 triggers agile and strong-feeling acceleration and flaunts standout traits of the styling with enhanced control postures along with A&S clutch and single-channel ABS.

Available only for the new purchases from the date of launch, the new MT aspirants can avail the option of building colors for their MT-15 by choosing from 11 unique combinations. The campaign will be launched from 20^th Nov on www.yamaha-motor-india.com. The vehicles will be made by Yamaha based on the order received from the customers. Delivery will start from Jan 2021. Yellow color wheel model will start delivery from Mar 2021. With this campaign MT15 will be available in 14 unique colors, out which 3 existing standard colors will be readily available at the dealerships & for 11 new color combinations customer can place order with India Yamaha motor through its authorized dealers.

Speaking on the occasion, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies said: “Today’s customers look for variety and diverse range of color combinations which suit their style statement. We at Yamaha will always try to introduce new biking experiences to our customers & offer excitements to them with products & services that exceed customer expectations. This step has been taken considering the feedback from the customers & in future, we will come up with such options which are in line with our brand direction “The Call of The Blue”.