The brand extends a warm greeting to the devotees who are celebrating this festival
Cycle Pure Agarbathies brings exotic fragrances for the Mahaparva Chhath of Lok Aastha. The homegrown brand with its flagship Three-in-One pack offers an exquisite amalgamation of devotion, prosperity, and faith in the spirit of the festivity.
The Mahaparv Chhat is celebrated to worship the Sun God – Surya. The devotees start the four-day festival by keeping 36-hour ‘Nirjala” fast for the Surya God. They worship the sunset and sunrise and offer water and milk. This festival is celebrated in the eastern part of the country, mainly in Bihar, Uttar Pradesh, Chhattisgarh and Jharkhand. This festival is celebrated on the banks of rivers and ponds.
Speaking on this auspicious occasion, Mr Arjun Ranga, Managing Director, Cycle Pure Agarbathies, says, “In these unprecedented times, we want all of our consumers to be home and pray within the safety of their homes. These quality products and our exotic signature Three-in-one agarbathi are designed to spread joy, hope, and serenity. We would like to extend our greetings to everyone celebrating the festival”.