

Completes sale of ‘Jalesh Brand’ to Waterways Leisure Pvt. Ltd. Waterways to capitalize on the opportunity & potential of Indian Cruise Industry
Zen Cruises Pvt. Ltd., an Essel Group enterprise was acting as General Sales Agent (GSA) in India for Jalesh Cruises, Mauritius. It has announced today the sale of its cruise line brand – ‘Jalesh’ to Waterways Leisure Pvt. Ltd., part of Mr Sant Chatwal promoted Dreams Hotel Group.
With this, the Company and the Group has exited from the cruise business paving way for Waterways to capitalize on the immense opportunity and potential of the Indian market.
The deal also includes the brand’s entire digital interface and technology backend, the software developed for customer acquisition, the customer data base of existing customers and likely new customers along with travel agents partner network. Waterways has also hired existing executives and employees of Zen as they have immense knowledge of the Indian cruising market and operations. Waterways would also hire Mr Jurgen Bailom as President & CEO to drive this business.
Vijay Kher, country head of Dream Hotel Group & spokesperson for Waterways Leisure Pvt. Ltd., speaking on this development said, “We are very excited with this opportunity to capitalize on the Jalesh brand which has been established as India’s first premium cruise brand. India with a large coastline and with Government of India’s initiative to make India as a cruise hub allows us to become a torchbearer for this Industry. India is a very huge market, and one needs a sharp acumen and rich experience to offer hospitality and entertainment services, which we look forward to deriving from Mr. Chatwal and his professional team of experts at the US based Dream Hotel Group. Their experience of over three decades in the realm of hotel management, will add immense value to our overall approach.”
Speaking on this latest development, Essel Group spokesperson said, “We are glad to hand-over India’s first cruise line brand to a reputed person like Mr. Sant Chatwal and see it’s continuity rather than it going into oblivion. We are also happy to extend all our support including allowing them to use our existing infrastructure. We look forward to their success in the Indian market including providing any further transition support that they may need. Our best wishes to the entire team of Waterways.”
Jurgen Bailom, speaking on this development added, “I’m very excited to work along with Mr. Sant Chatwal and I look forward to realizing my dream of building India’s finest cruise liner. India is a very large market and presents unique set of opportunities to build a business of this nature. Mr. Chatwal and his esteemed Company’s expertise will help us a lot in achieving this dream.”
The Company has assured all the customers, who have booked their leisure travel on “Jalesh”, that fulfilling the commitment to ensure a hassle-free travel and enjoyable cruise is an integral part of the deal. Hence the guests, their families as well as the groups who have booked future cruises will be serviced by Waterways, and there is absolutely no need for them to surrender their bookings (which were closed at attractive prices). Zen Cruises is grateful for all the support it got from InCLA (Indian Cruise Line Association), Mumbai Port Trust and other Ports, DG Shipping’s office, the local administration, Mumbai Police and all guests. It also appreciates the efforts of the entire staff and executives and wish them a great future with Waterways. Jalesh is India’s first, multi-destination cruise brand to offer a wholesome experience of vacation to cruise passengers. Waterways will be taking complete charge of Jalesh, with immediate effect.
-
-
Truth is a scarce commodity these days, says Journalist Vir Sanghvi
January 15, 2021 By Team PITCH -
-
Reliance Industries tops Fortune India 500 list for second year in a row
December 10, 2020 By Team PITCH -
-
AdLift Wins Creative Mandate for PayU India
June 10, 2020 By pitchteam
-
THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”
July 25, 2019 By Anam Khan -
Marketing Herbal, the Lotus Way
July 25, 2019 By Sanstuti Nath -
Archives
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- February 2011
- December 2010
- February 2010
- January 2010
- July 2009
- February 2009
- January 2009
- February 2008
- January 2008
- September 2007
- January 2007
Leave a reply
You must be logged in to post a comment.