latest-stories

Haier India’s #LightUpAHeart digital film touches a chord with those who miss their office colleagues this Diwali

0 121

Through this film, Haier restores its motto of ‘Inspired Living’ by showcasing how extending  kindness and sense of belongingness in one’s celebrations can light up hearts

Haier today launched its new digital film #LightUpAHeart, which celebrates the life of office people who work closely together but have drifted apart this Diwali due to remote office and work from home setups. The digital film seeks to play a vital role in nurturing office relationships and rekindle Diwali festivities with colleagues who despite efforts are not able to meet and celebrate the festival of lights together this year.

 The global pandemic has had far-reaching implications on people who are working in isolation from their homes and remote places. Through its Diwali campaign, Haier wants to highlight how offices become a second home for office goers and how bonds transcend professional ties to become personal.

 

 

Conceptualized and created in collaboration with Zero Zero Creative Solutions, the digital film premiered today across Haier’s digital platforms.  Following the brand philosophy of ‘Inspired Living’, Haier has time and again delivered campaigns that leave a mark.

Commenting on the new film, Mr. N.S. Satish, Senior Vice President, Sales & Marketing at Haier Appliances India said, “Diwali is a festival of lights, cheerfulness and joy. This year with offices closed, office-goers are missing the excitement that this festival brings. The challenges created by the pandemic have changed the way we live and celebrate. Through this film, we wanted to inspire everyone to come together and celebrate the festival with the same fervor, despite the obstacles posed by the pandemic. At Haier, we have always focused towards inspiring lives of our customers and this film is our way of showing care and inspire everyone to rise above the odds and make this Diwali special.”

Kaushik Roy, Co-founder and Creative Director, Zero Zero Creative Solutions adds, “Haier’s Diwali campaign celebrates the coming together of people who were very close but have become distant this year because of the pandemic. It does so by encouraging everyone to reach out to people they’ve lost touch with and brighten up their Diwali. During times when offices have become ghost structures shrouded in darkness, Haier takes the lead in encouraging all of us to re-visit our colleagues with whom our contact is now reduced to video calls and messages. Through this film, Haier depicts care and love as well as remind viewers about their second home – their office”.

About the author / 

Team PITCH

Leave a reply

You must be logged in to post a comment.

Brand News

Categories

PITCH CMO SUMMIT 2018