Keeping in mind the evolving needs of small businesses, the new resources are localized for India and will be available in Hindi, in addition to English
The accelerated digital adoption as a result of the pandemic has made it critical for small businesses to swiftly pivot from offline to online in order to survive and grow. Acknowledging the support the micro and small businesses need in order to recover from the pandemic, Facebook today announced that it has rolled out a dedicated offline to online SMB Guide and other new resources to help make this journey frictionless for them.
The offline to online SMB Guide for India is free and publicly available but Facebook is also proactively reaching out to 9 million small businesses across the country to ensure it reaches the businesses who need it the most. The Guide has been designed to provide a step-by-step direction on how the smallest of businesses can build a digital presence quickly, and reach potential customers online. It covers Facebook, Instagram, and WhatsApp, and key themes such as building an online presence, mobile storytelling, social media advertising, and creative and performance strategies. The Guide is available in Hindi as well as in English in order to support a large number of businesses across distinct geographies.
Said Archana Vohra, Director Small and Medium Businesses, Facebook India, “Facebook is committed to the economic recovery of small businesses. We understand the impact the pandemic has had on their operations, and how critical it is for them to move online and leverage digital for reaching new customers and growing in these times. Our new resources are geared to helping the smallest of businesses across geographies to move from offline to online with minimum effort. While the offline to online SMB Guide is publicly available, we are proactively reaching out to 9 million small businesses across India to ensure timely support.”