

The new campaign from Licious attempts to solve this secret behind every great meat dish. In a series of films spread across their raw & fresh, marinated meats & meat-based spreads portfolio the brand unravels the secret of a great tasting dish- the freshest of meat & seafood… free of antibiotics, artificial preservatives, color or flavour!
Says, Meghna Apparao, Chief Business Officer, Licious, “We are not just a meat & seafood brand; we are in the business of creating delicious meat dishes & memories. And every unforgettable meal is made with only one ingredient- the freshest meat & fish. The current brand campaign employs visual storytelling to bring this insight to life with a series of films. Our obsession with quality and consumer centricity has been instrumental in leading the category through product innovation, tech intervention and supply chain transformation. Even as we make our way through a pandemic, Licious continues to be synonymous with freshness & superior quality. Because Licious Fresh is Delicious Fresh”
Licious has worked with Ogilvy to portray the emotions a delicious meat dish evokes from meat lovers. The extensive research conducted indicates that the prominent consumer insight is the idea of enjoyment that one derives from a great meat dish. An ardent meat lover is excited in being able to juice out the most pleasure possible from eating meat- pleasure in the meat itself or the experiences surrounding it.
“The greatest chef or the greatest recipe in the world cannot hide a mediocre or a poor-quality meat. The thing about Licious is the way they source their meat, the way they pack their meats, the way they ensure that the freshest of meats get to our homes. This quality of Licious is what we have focused on in the new campaign,” says, Piyush Pandey, CCO, Worldwide and Executive Chairman, India, Ogilvy.
The campaign sees manifestation through digital films, print ads, OOH, & regional language TVCs other than its ramification across all brand assets. The films take a lighthearted approach, showing how great quality meat and seafood wins heart every time! Brought to life through banter between friends & family members the films showcase how delectable, drool-worthy dishes practically make themselves with the magic of Licious meats & seafood.
-
Reliance Industries tops Fortune India 500 list for second year in a row
December 10, 2020 By Team PITCH -
-
AdLift Wins Creative Mandate for PayU India
June 10, 2020 By pitchteam
-
THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”
July 25, 2019 By Anam Khan -
Marketing Herbal, the Lotus Way
July 25, 2019 By Sanstuti Nath -
Archives
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- February 2011
- December 2010
- February 2010
- January 2010
- July 2009
- February 2009
- January 2009
- February 2008
- January 2008
- September 2007
- January 2007
Leave a reply
You must be logged in to post a comment.