

The Dream Home Survey also revealed that both men and women consider furniture replacement as one of their top choices for home improvements
In an attempt to understand people’s behavioral patterns as they spend more time at home, Wakefit.co, India’s largest sleep and home solutions company, conducted The Dream Home Survey and released its findings today. 90% of Indians prefer having multifunctional furniture in their homes, with the storage beds emerging as a popular choice for almost 30% of Indians. The report, which received close to 2000 responses from across the country, also brought to light the up and coming demand for work-from-home furniture setups in the comfort of people’s homes.
The Work from Home Headwinds
The pandemic has given rise to the work from home culture, increasing demand for workspaces at home. 39% of people said they spend most of the time at their workspaces at home and 32% of people said that they have installed a workstation for themselves. While a majority of people (36%) still showed a tendency to work on their beds, the survey found that more men (35%) work from their dedicated work desks than women (24%). While working from home, a collective of 79% took a short afternoon snooze either in their living room or their bedroom, showcasing the uptick for rejuvenating power naps.
Sprucing Up Homes for Increased Comfort
With the definition of home expanding in the post pandemic world, 38% of people felt the need to redecorate their homes at least once a year; While 47% said a contemporary design aesthetic with smart home solutions would best suit their needs, 36% chose to go for a minimalistic design aesthetic. The appetite for investing in significant home improvements was high in light of the festive season, with both men and women (24%) opting for an upgrade on their furniture. Women also showed an affinity to add decorative details to spruce up the home, while men said they would love to hang up some new curtains to give their home a makeover this season. The mattress and bed, however, were clear winners in providing 64% Indians with the most comfort and coziness.
India’s Favorite Nooks
The survey also threw up interesting insights about people’s preferred spaces, as they spent more time at home. 54% Indians said they spend most of their time in their bedrooms. While the survey reports that the amount of time spent in the bedroom and living room pre-covid remained the same post-covid as well, there was a 16% increase in time spent at the kitchen post-covid, perhaps a result of the need to cook and wash dishes more! 35% of people ate their meals in front of their TV screens, indicating a preference for living and bedroom spaces.
Chaitanya Ramalingegowda, Director and Co-founder, Wakefit.co said, “The pandemic has given rise to a new lifestyle that we had probably never imagined in the past. The only thing that is constant right now is our homes. As the festive frenzy kicks in, we expect a huge surge in demand for home furniture and furnishings. As per our survey, demand for bedroom and living room furniture is likely to increase, and the work-from-home furniture category is sure to see a major uptick. We are excited to cater to this new wave of demand and offer quality sleep and home solutions products at an affordable price across India.”
Wakefit.co recently expanded into home solutions in June 2020 and is now offering a range of affordable products, including wardrobes, word desks, ergonomic chairs, bookshelves, sofas, coffee tables, bedside tables, wall shelves, TV units, shoe racks and much more. The company will be offering its home range in addition to its already existing sleep solutions portfolio consisting of mattresses, beds, mattress protectors, comforters, bedsheets, pillows, neck pillow and back cushions.
-
-
Truth is a scarce commodity these days, says Journalist Vir Sanghvi
January 15, 2021 By Team PITCH -
-
Reliance Industries tops Fortune India 500 list for second year in a row
December 10, 2020 By Team PITCH -
-
AdLift Wins Creative Mandate for PayU India
June 10, 2020 By pitchteam
-
THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”
July 25, 2019 By Anam Khan -
Marketing Herbal, the Lotus Way
July 25, 2019 By Sanstuti Nath -
Archives
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- February 2011
- December 2010
- February 2010
- January 2010
- July 2009
- February 2009
- January 2009
- February 2008
- January 2008
- September 2007
- January 2007
Leave a reply
You must be logged in to post a comment.