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    ZEE personifies why #TVisFamily in new campaign

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    The campaign is an ode to TV who is playing different roles in our lives much like a family member   Celebrating the role that TV plays in our everyday lives, ZEE Entertainment Enterprises Limited has unveiled its #TVisFamily campaign on the occasion of World TV Day. The campaign brought alive and humanized TV to…

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    Himalaya pledges ‘healhy hair ka vaada’ in new brand film

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    The latest campaign by 82.5 Communications highlights the major concern of hair fall faced by consumers in the hair care category   The Himalaya Drug Company, one of India’s leading wellness brands, today unveiled a new film for Himalaya Anti-Hair Fall Shampoo with the communication “Hair fall nahi, ab sirf zindagi meri mutthi mein” as…

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    Godrej Ezee brings in winter with new TVC

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    The TVC has been conceptualized by Wunderman Thompson   Godrej Ezee has unveiled a new TVC, setting the mood for winter. The film emphasizes the product’s effectiveness as a specialized liquid detergent for winter clothing. It features a family, where the father and son duo is having conversation showcasing how they are prepping for the…

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    PNB Housing launches campaign for new online home loans

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    The digital-focused media campaign highlights benefits of new online home loan platform   PNB Housing Finance Ltd. (PNBHFL) has announced the launch of a new campaign – Ek laddoo hamaare taraf se bhi kha lena – for its new digital home loan platform where customers can complete all home loan formalities online. A creative film…

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    ‘Amway’s business shifted from offline to online with online sales doubling to over 70%’

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    Ajay Khanna, CMO, Amway India takes us through the brand’s focus on delivering holistic wellness during the pandemic, its initiatives during the festive season and the advantages of direct selling   During these times where e-commerce is taking flight, brands are looking at new ways to enhance the consumer experience online. In this context, Ajay…

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    MediaMonks bags Mondelez International account

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    MediaMonks will handle Mondelez International’s global tech infra, websites and content production for North America, Latin America and AMEA   MediaMonks (S4 Capital) has won the Mondelez International account. MediaMonks will manage Mondelez International’s global tech infrastructure, global websites, and content production for North America, Latin America and AMEA (Asia, Middle-East, and Africa). Making the…