The campaign is an ode to TV who is playing different roles in our lives much like a family member Celebrating the role that TV plays in our everyday lives, ZEE Entertainment Enterprises Limited has unveiled its #TVisFamily campaign on the occasion of World TV Day. The campaign brought alive and humanized TV to…
The latest campaign by 82.5 Communications highlights the major concern of hair fall faced by consumers in the hair care category The Himalaya Drug Company, one of India’s leading wellness brands, today unveiled a new film for Himalaya Anti-Hair Fall Shampoo with the communication “Hair fall nahi, ab sirf zindagi meri mutthi mein” as…
The TVC has been conceptualized by Wunderman Thompson Godrej Ezee has unveiled a new TVC, setting the mood for winter. The film emphasizes the product’s effectiveness as a specialized liquid detergent for winter clothing. It features a family, where the father and son duo is having conversation showcasing how they are prepping for the…
The digital-focused media campaign highlights benefits of new online home loan platform PNB Housing Finance Ltd. (PNBHFL) has announced the launch of a new campaign – Ek laddoo hamaare taraf se bhi kha lena – for its new digital home loan platform where customers can complete all home loan formalities online. A creative film…
Star India will now have exclusive rights across linear and digital mediums including all India tours to South Africa in this period Star India has acquired the media rights of Cricket South Africa (CSA) till the end of the 2023/24 cricket season, across Asia, Middle East and North Africa. The agreement grants Star India…
Ajay Khanna, CMO, Amway India takes us through the brand’s focus on delivering holistic wellness during the pandemic, its initiatives during the festive season and the advantages of direct selling During these times where e-commerce is taking flight, brands are looking at new ways to enhance the consumer experience online. In this context, Ajay…
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered on ad rates, can Print make a healthy recovery soon? In March and April this year, newspapers in major cities like Mumbai had to stop printing for some time owing…
Kumar will be based out of London Prasanna Kumar has quit WPP to join Alibaba Group as Global Media Director. He will be based in London. At WPP, Kumar was the Global Managing Director, Client Team, and Global Commerce practice lead. At WPP, Kumar had a stint of 4+ years during which he rose from…
MediaMonks will handle Mondelez International’s global tech infra, websites and content production for North America, Latin America and AMEA MediaMonks (S4 Capital) has won the Mondelez International account. MediaMonks will manage Mondelez International’s global tech infrastructure, global websites, and content production for North America, Latin America and AMEA (Asia, Middle-East, and Africa). Making the…
Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come across as relatable In a powerful campaign, Dentsu Impact, in association with My Choices Foundation and Saregama Caravan, has highlighted the plight of child labours and intends to change…
