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    Inside Parle Agro’s Rs 40 crore ad blitz for B-Fizz

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    The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations Beverage company Parle Agro recently launched a new drink ‘B-Fizz’, a refreshing malt-flavoured carbonated drink with apple juice. B-Fizz is a new addition to the fruit plus fizz-based product portfolio from Parle Agro, who pioneered this…

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    OZiva signs on Samantha Akkineni as ambassador for South

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    Samantha will be seen in two new campaign films around fitness and beauty Oziva has roped in the South actor Samantha Prabhu Akkineni to represent the brand in South India. “Living a clean and holistic lifestyle is something that I practise daily. I have seen this shift help create a positive impact on my overall…

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    Mohit Joshi elevated as CEO, Havas Media Group

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    Prior to this, Joshi was Managing Director Havas Media Group; will continue to report to Rana Barua, Group CEO, Havas Group India Havas Group India has announced the elevation of Mohit Joshi to Chief Executive Officer of Havas Media Group with immediate effect. This appointment comes as part of the acceleration of the group’s overall…

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    Planet Marathi ropes in ads2OTT.com for Advertising & Subscription monetisation

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    The association will further strengthen Planet Marathi’s current team portfolio Planet Marathi has announced a strategic partnership with ads2ott.com – India’s first integrated OTT Exchange to provide marketing, advertising and subscription monetisation strategy. The association will further strengthen Planet Marathi’s current team portfolio and will help focus more on its core strength to provide world…

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    Chingari teams up with Madhuri Dixit’s online dance academy

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    DanceWithMadhuri will provide subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos Chingari, a home-grown, short video sharing app collaborates with Madhuri Dixit-Nene’s online dance platform DanceWithMadhuri. The move comes in time for upcoming festivities, inspiring users to learn and showcase their art with the…

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    WPP posts revenue of £3 billion for Q3, down 9.8%

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    India features among WPP’s top five markets in terms of Q3 LFL revenue less pass-through costs WPP has posted a revenue of £2,969 million for Q3. WPP’s top five markets for Q3 LFL revenue less pass-through costs are US -5.5%; UK -6.5%; Germany -1.8%; Greater China -16.7% and India -16.3%. Mark Read, Chief Executive Officer…

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    Q3 2020: Spotify clocks 320 million monthly active users; revenue up 19%

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    Ad-supported revenue of the music platform stood at €185 million Music streaming giant Spotify has announced its Q3 2020 results. The music platform’s total revenue was €1,975 million in Q3 2020, representing a growth of 19% Y/Y.  Premium revenue was € 1,790 million of the total and grew 15% Y/Y. The ad-supported revenue stood at €185 million, outperforming…

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    Ozone Group unveils its new corporate identity

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    The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence Ozone Group, one of South India’s real estate developers, today announced the unveiling of its new corporate identity. This rebranding initiative was undertaken to encapsulate the seamless interface between residences, workplaces and leisure areas and also reiterate the status of a…

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