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    DB Corp Q2 revenue up 62% from previous quarter

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    The Group has posted Advertising Revenue of Rs 226.3 crore in Q2 as against Rs 367 crore recorded in the same quarter last year DB Corp Limited has posted a better than expected Q2 FY21 top line and bottom line performance. The Print business EBITDA in Qtr 2 FY 21 was Rs.873 million as against…

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    Tata Salt launches new ad campaign, #SawaalDeshKiSehatKa

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    Tata Salt’s latest campaign highlights the significance of iodine in children’s proper mental development Tata Salt, the pioneer of Salt iodisation movement in India, launched its latest integrated marketing campaign, #SawaalDeshKiSehatKa. The new TVC  is an extension to the last-running ‘Sawaal Kijiye Apne Namak Se’ campaign. This main objective of this campaign is to build awareness of Iodine…

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    Netflix reports $6.44 billion in revenue for Q3

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    While growth slowed with 2.2m paid net adds in Q3 vs. 6.8m in Q3’19, the company says that it is primarily due to their record first-half results Netflix has reported its Q3 earnings for 2020, posting a 2% increase in revenue from the beginning of the quarter. Revenue stood at $ $6.44 billion. Growth slowed…

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    ŠKODA AUTO India Partners with PHD Media India to Launch Its All-New WhatsApp Bot for Customers

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    With the lockdown and social distancing norms keeping customers at home, ŠKODA Auto India and PHD Media India have come together to launch an all-new WhatsApp bot for the automobile manufacturer’s customer engagement. Meant for both current owners of ŠKODA vehicles and for prospective buyers, the WhatsApp Chat service with its advanced features, provides easy…

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    JOHNSON’S® Baby brings the new Cottontouch® in India

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     The latest TVC highlights the uniqueness of the products and upholds the message of softness one has never experienced before JOHNSON’S® Baby, the iconic baby care brand recently launched the new Cottontouch® in India. The TVC highlights a mum’s commitment to providing the softest touch to her baby with the gentlest products. It has captured…

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    ‘Today, brands have to embrace technology to get closer to customers’

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    Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company’s journey helping brands transform customer experiences during COVID Today, businesses are going through rapid shifts in the way the industries are functioning. Amidst massive global shifts, marketers are at an inflection point and are compelled to drive growth for brands, keeping the cost in check and proving…