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TACO BELL LAUNCHES ‘BEST AT THE BEST PRICES’ IN LATEST CAMPAIGN

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Launches new ‘Best Of Bell’ menu offering consumers Taco Bell’s signature items at surprising prices of just INR 59 and INR 69 

Taco Bell has announced the launch of its new Best Of Bell menu, which offers Taco Bell’s signature menu items at ‘surprising prices’.

The Best Of Bell menu is a new value-offering being introduced by the brand in India, with each item on the menu priced at just INR 59 (for vegetarian variants) and INR 69 (for non-vegetarian variants). Backed by extensive research, the brand’s endeavour through this new launch is to ‘Break Food Monotony’ by democratising Mexican cuisine and offering value to its consumers. Right from the Fiesta Taco, Burrito Roll and Mini Quesadilla, to the Mexi Wrap, Cheesy Roll-Up and Churros ‘N Chocolate dessert, the exclusive menu offers a complete variety and gives consumers a chance to try out the brand’s best offerings at never-before prices.

 

 

Sharing his thoughts on the new launch, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s Master Franchise Partner in India said, “Consumers in India are known for being experimentative, especially Taco Bell fans – we believe our customers enjoy trying new flavors, and recipes. This trend has grown significantly in the last few months as we have been forced to spend most of our time at home and have been yearning to try innovative foods. Taco Bell has conducted extensive research, as a result we are delighted to introduce the ‘Best of Bell’ menu, which gives consumers the opportunity to try an array of Taco Bell favorites at unbelievably affordable prices. As Taco Bell continues to grow in India, we are committed to bringing new disruptive innovations to the Indian food market. We are hopeful that our consumers will enjoy and embrace this Best of Bell offering as much as the other menu disruptions, such as the Naked Chicken Taco, Chickstar/ Vegstar and Cheesy Gordita.”

Building on the proposition of ‘The Best at Best Prices’, the brand has launched the #BestofBell campaign across its social media handles. BBH, Taco Bell’s agency onboard has conceptualized this fun campaign to introduce this exciting offering to Taco Bell’s foodie fans. Revolving around an auction that takes a bizarre turn of events, the campaign highlights these mouth-watering products and the irresistible pricing.

Russell Barrett, CCO & CEO, PWW-BBH India added, “Taco Bell is one of the most exciting brands to work on in the world and has a rich history of making disruptive moves in the market and disruptive advertising too. We needed to land the unbelievable value that the #BestofBell carries and we needed to do it with the Taco Bell wink. It was quite a challenge to make this film happen with the current constraints, but a brilliant team led by Nivedita Agashe in creative and Chetan Mane in account management, along with the director Siva made it possible.”

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