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TVS Credit Adds to the Festive Vibe; Launches #MagicalDiwali Consumer Campaign

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Jasmin Sohrabji CEO, Omnicom Media Group

TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The consumer promotion in its third consecutive year, aims at adding to the festive fervour of the consumers by inviting them to share some joyous pictures and selfies of their latest purchase, and stand a chance to win exciting prizes.

The #MagicalDiwali customer promotion complements the company’s ongoing “Sabki Tarakki” Diwali campaign which resonates with the brand’s key promise towards ensuring prosperity for one and all and empowering its customers.

The fifteen-day long #MagicalDiwali contest starting from 1st November, invites customers to share pictures of any consumer durable good or two-wheeler they bought through TVS Credit easy loan facility. The participant can share the pictures and selfies on the company’s Facebook page using #MagicalDiwali. Participants stand a chance to win prizes on a daily basis and mega prizes at the end of the contest period.

Mr Charandeep Singh, Head – Marketing & CRM, TVS Credit says, “Fulfilling aspirations and spreading joy among our customers lies at the core of our brand philosophy and this #MagicalDiwali festive campaign is a step in that direction. Many people are planning to buy new goods for their homes and this festive campaign aims to inject a fresh dose of excitement.”

TVS Credit will be giving out smartphones and smart watches as daily prizes to lucky winners as part of the #MagicalDiwali promotion. At the end of the contest, mega prizes such as a Smart LED TV, Laptops and Washing Machines await the contest winners. The winners will be announced on the brand’s official Facebook page.

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