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H&M India wants to make this festive season Brighter Than Ever

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H&M, known for offering fashion and quality at the best price in a sustainable way – is embracing the deeper meaning of festive celebrations with its new campaign Brighter Than Everunveiling an India exclusive collection for the festive season.

H&M India dedicates this year’s festive campaign to reflection, retrospection and re-evaluation of life choices. The campaign focuses on the celebration of self-discovery, self-love and homes and families celebrating simple joys of life.

The campaign film features actors Tamannah Bhatia, Sobhita Dhulipala, Radhika Madan, Vikrant Massey, Arjun Mathur and Karan Tacker in the essence of how people continue to come together, even with distance keeping them apart. The narration gives relatable insights into the traditional festive season being reinterpreted through intimate gatherings and virtual get-togethers. The mood is effortlessly stylish and fun, and H&M’s diverse apparel range is brought to life with each character’s distinctive persona.

“Embracing life’s uncertainty and being thankful for the little things is helping all of us create moment-to-moment magic in our lives. This shift in attitude is also witnessed in evolving consumer preferences and we have always been driven by a desire to create the best offering for our customers – and to do so in a sustainable way. This festive season, we have also associated with our long-standing NGO partner SOS Children’s Villages of India to make the lives of 600 children Brighter Than Ever.” says, Mr Amit Kothari, Head Marketing & Communications – H&M India.

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