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    OOH players chalk out COVID revival plan

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    While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback With the whole world reeling from the major upheaval caused by the COVID-19 pandemic, almost the entire M&E industry has taken a hit. While…

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    Roposo, Chingari dominate race to replace TikTok in India

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    The government’s ban on Chinese apps put the Indian video-sharing social networking platforms on a fast track to snag the audience TikTok left behind PM Modi’s call for ‘Vocal for Local’ has been steering desi apps to the forefront for some time now, but with the government’s announcement to impose a ban on 59 Chinese…

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    Wavemaker wins e-commerce mandate for Mondelez India

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    Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners Wavemaker has bagged the e-commerce mandate for Mondelez India. As part of the mandate, Wavemaker will focus on building and scaling the brand and its products through various e-commerce channel partners. Anil Viswanathan, Director – Marketing (Chocolates),…

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