• latest-stories

    Manav Sethi joins Octro Inc as Global Chief Marketing Officer

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    Sethi was earlier Group Chief Marketing Officer for Eros International Octro Inc has appointed Manav Sethi as Global Chief Marketing Officer. He will be based out of its India office in Delhi NCR. With leadership experience across eCommerce, Omnichannel marketplaces, local search, maps & classifieds, Sethi was earlier Group Chief Marketing Officer for Eros International…

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    HUL dropping ‘fair’ an attempt to change the brand DNA?

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    Industry experts are mostly of the opinion that the name change brings up a whole new proposition for the brand Hindustan Unilever’s announcement to rename its flagship skincare brand – Fair & Lovely – as Glow & Lovely has invited reactions, mostly cynical. Netizens have called the move ‘a mere cosmetic name change motivated by the global image rather…

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    Intel Capital to invest Rs 1,894.50 crore in Jio Platforms

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    Intel Capital joins the list of marquee firms who have recently invested in Jio Platforms, taking the total investment amount to Rs 117,588.45 crore Reliance Industries Limited and Jio Platforms Limited have announced that Intel Capital will invest Rs 1,894.50 crore in Jio Platforms at an equity value of Rs 4.91 lakh crore and an…

  • Guest Column, latest-stories

    Integrating Brick-And-Mortar And Online Platforms

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    Smita Murarka, VP-Marketing, Duroflex says that consumers will look for the fluidity of purchase between brick-and-mortar and online platforms and integrating both will be key The world is still scrambling to navigate the ambiguity brought by Covid-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours,…

  • Guest Column, latest-stories

    MARKETING C.0

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    Ramnik Chhabra, Director & Head Marketing, Motilal Oswal Financial Services Limited (MOFSL) says a lesson for marketers from the pandemic is that even if physically distant, you need not be far away in terms of building relationships Be it Lockdowns, Locusts or Ladakh; we are currently living in unprecedented times. Would life in an ‘After Corona’…

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    Mondelez India forays into cake category

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    Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., has announced the launch of Cadbury Chocobakes Choc Layered Cakes. This is the company’s second launch under the Chocobakery sub-category, in less than a year, after the launch of Cadbury Chocobakes Choco-filled Cookies. Cadbury Chocobakes…

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