Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be meaningful in their actions and thoughtful in their communication Over the years, I have heard many marketers say that times are changing and it will be survival of the most agile. Well, for once,…
Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights from the MTV Insights Studio study that are relevant to every youth marketer looking to reboot their business ‘Covid-19’, ‘lockdown’, ‘pandemic’, ‘new normal’, and more recently ‘unlock’. These words have probably been spoken as many times in the last…
Anil Ramachandran, EVP and Head – Marketing and Retail Unsecured Assets, IndusInd Bank says that the marketers’ goal is to be an integral part of this reinvention of the business models The situation that the world finds itself in is unprecedented. The world is already a different place now, and as we get out of this…
Sumita Dutta, Executive Director (Corporate Affairs), SAIL says that crisis opens up new challenges and businesses that spot the trend and seize new opportunities will emerge as market winners Challenges manifest as opportunities. Difficult times open up new possibilities, trigger out-of-box ideas and encourage innovative thinking to surge against all odds. The story of…
Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of Commerce Life Insurance says that marketers should shift gears to support short-term marketing strategies to yield results. Marketing in Covid-19 era has forced us to re-evaluate priorities, relook at channel strategies and realign brand stories. With businesses feeling the heat of sustaining margins, maintaining…
Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the brand’s Head of Marketing Revenue growth for the January-March quarter has been hit for almost all sectors, particularly watch and jewellery brands tagged as non-essential purchases in these COVID times. However, as businesses slowly…
Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more JK Cement’s recent campaign film #YehPuccaHai, conceptualised in collaboration with Social Cloud Ventures, has garnered over 1.5 million YouTube views and 25.5 million Facebook and Instagram impressions. The campaign has also…
Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs With a 100-year legacy and a turnover of over Rs 10,000 crore, Britannia Industries is India’s leading biscuit manufacturer, also present in many other food categories and with a growing presence across the globe. The…
Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the Atta and Bread Maker controversy and more The on-going coronavirus pandemic and the lockdown have hit the Indian economy hard. One sector that was badly impacted was retail, particularly the consumer durables segment. As the lockdown…
Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors writes about how the brand has always led the way when it comes to safety Safety has become a very important consideration for present day buyers. Today’s buyer perspective is skewed towards brands that make safety their priority and communicate the same via…
