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ITC Crafted a Bouquet of World-Class Indian Products to cater to the needs of Indian Consumers during the pandemic – Spearheaded #ProudlyIndian Campaign on Social Media Creating Intellectual Properties (IP) in India and for Indian consumers

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Indian Multi-Business Conglomerate ITC Ltd has launched a bouquet of specially crafted innovative products for the Indian consumers to cater to their specific health, wellness and hygiene needs. As many as eight new and innovative products were launched by ITC in the last few months, despite the lockdown.

ITC’s innovation engine has been continuously at work even during the lockdown and its R&D teams have put in tireless efforts to spearhead product development in record time. Some of the products that were launched during the period were: B Natural+ fruit beverages with immunity offerings in association with Amway. The product intends to provide the dual benefit of Immunity + Fruit & Fibre to the consumers. ITC also launched a range of innovative and effective hygiene solutions under the Savlon brand. These included Savlon Surface Disinfectant Spray – a hassle-free and convenient solution to effectively clean frequently touched surfaces, Savlon Hexa advanced hand sanitizer, Savlon sanitizer in sachet format at 50 paise and Savlon wipes. Another innovative offering during the period was Nimwash natural vegetable and fruits cleaner. ITC Foods also launched two products in select markets in the East – Aashirvaad Svasti Lassi and Aashirvaad Milk fortified with Vitamin A to support immunity.

ITC’s strong R&D capabilities at the ITC Life Sciences and Technology Centre (LSTC) in Bengaluru, which has over 350 scientists, as well as its Make in India focus through the Integrated Consumer Goods Manufacturing and Logistics (ICML) Facilities spread across the country, have been instrumental for ITC in creating valuable intellectual properties for India through its world-class Indian brands. ITC’s 25 mother brands, that create and capture value for India, supports the Government’s clarion call to be ‘vocal for local’.

ITC’s #ProudlyIndian Campaign

ITC also launched a digital campaign recently with a bouquet of its world-class Indian brands proudly voicing their “Nation First” credo. ITC’s #ProudlyIndian campaign saw a host of ITC’s Foods and Personal Care brands craft motivating creatives that illustrate the brands’ Indian ethos and larger contribution to the nation. These brands truly reflect the spirit of
“Make in India” with the IP developed in India by Indian scientists, made with produce grown in India by Indian farmers, manufactured in India at world-class Indian facilities and specially crafted for the Indian consumer.

The campaign was run across social media platforms and generated considerable interest among netizens. The campaign came close on the heels of the Prime Minister’s clarion call of being “Vocal for Local”, a philosophy that resonates deeply with ITC’s commitment to serving national priorities.

More than 20 such creatives including posters and videos were developed and disseminated as a part of this campaign.

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