Launches a Poetry Film on World Environment Day
Nestlé India in collaboration with Stree Mukti Sanghatana and RECITY have released a poetry film, ‘Let’s imagine a healed world’ as part of Project HILLDAARI this World Environment Day. The poem recited by Anamika Joshi, a popular spoken word performance artist, urges people to collectively imagine a cleaner environment that helps biodiversity flourish, similar to what we are experience these days during the lockdown. Through its lyrics, the poem motivates people to recalibrate their actions to ignite hope for a newer and a healed world.
Commenting on this unique initiative, Mr. Sanjay Khajuria, Director – Corporate Affairs, Nestlé India said, ‘’During the pandemic, Nestlé India through its Project Hilldaari and in collaboration with local stakeholders has reached out to waste professionals in the select tourist towns of India and enabled them to face the crisis by providing essentials, creating awareness and equipping them with safety gears. On the occasion of World Environment Day, the HILLDAARI poetry film also encourages collective efforts for a better tomorrow and resonates the need for respecting the environment.’’
Adding to this, popular spoken word performance artist, Ms. Anamika Joshi, said, “Art has the power to change the world and given the current situation, the world is in dire need of a positive change. This poetry film aims to bring hope amidst the current challenging times along with a sense of reflection to pause and think for a better tomorrow. It highlights the power of imagination and empathy in changing the world.’’
HILLDAARI is an initiative supported by Nestlé India to develop inclusive, contextualised and resilient models for solid and plastic waste management, in the tourist cities of the country. It is currently being implemented in Mussoorie, Nainital and Dalhousie by Stree Mukti Sanghatana, with Recity Network Private Limited as the technical partner. The initiative is progressively working towards professionalizing 220 waste collectors and informal waste pickers towards segregation of waste at source through a multi-collaborative approach with municipal councils, citizens, contractors, waste workers and influencers.
The poetry film will be available across multiple platforms online.