Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months While the past couple of months have seen a dramatic change in the way consumers live, work and shop, Nikhil Rungta, Country Manager, Verizon Media believes that there could…
To navigate the post Covid-19 phase, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting says marketers will need to prioritize brand building and ensure brand messaging builds brand trust Lockdown…New Rules…New Normal! Working in an FMCG company, I am always in the thick of understanding consumer behavior. However, in these past few weeks…
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Sameer Saxena, Director – Strategy Marketing, Group Legrand India says marketers need to collaborate with consumers to build trust as this will be a value of great importance With the epidemic situation of Covid-19 outbreak, the ultimate priority of the business is to uphold…
Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles Avon has announced the appointment of Jayant Kapre as the new Managing Director for Avon India. In his new role, Kapre will be responsible for driving the overall growth for Avon businesses in India. Kapre is a seasoned leader with…
Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for the events sector in the world is now on further developing the ability to deliver a great experience for fans in new and interactive digital formats”, said Shreyas Srinivasan, Founder and CEO, Paytm Insider. He…
Twitter users were enraged at the brand for supposedly implying that domestic help are unsanitary Post lockdown, hygiene will be an important proposition for advertisers to attract consumers. Taking a leaf from this, Indian healthcare company Kent highlighted the merits of automation in maintaining hygiene in its new digital ad for the Atta & Bread…
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit, Tata Motors says the road ahead will see an integrated approach that employs ongoing messaging and new ideas of sustainability and online buying. The current pandemic has challenged individuals and…
400 million online users across Bharat to access news feed in 14 Indian languages Snapdeal, India’s leading value-focused online marketplace, has partnered with India’s #1 local language content aggregator, Dailyhunt to add news to the Snapdeal platform. The integration of Dailyhunt’s feed will provide news related to politics, sports, business, art, technology, cinema etc. The feed will…
The film has been conceptualised by Cartwheel Creative Consultancy and directed by Keroscene Films Kotak Mahindra Bank (Kotak) today unveiled its Kotak 811 campaign on India’s first zero-contact, Video KYC savings account featuring Bollywood superstar – Ranveer Singh. In these extraordinary times, the campaign on an initiative that enables millions of Indians to open a…
The edible oil brand has roped in another famous name from the 90s — Indian Ocean — to recreate the original jingle Imprinted in our memories from the time the ad used to play on Doordarshan, the jingle and the jalebi kid is still alive in our hearts and mind even after two decades. Back…
