• Guest Column, latest-stories

    How Can Marketers Weather The Covid-19 Crisis?

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    As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Mr. Nikhil Gupta, Commercial Operations Manager & Head- Integrated Marketing Communications, Signify Innovations India, says that as the pandemic continues to unfold, marketers should do what they are best at – adapt  The Covid-19 pandemic has ushered an era of uncertainties that is currently gripping all of humanity, economies,…

  • Guest Column, latest-stories

    Use Communication Effectively To Win Customer Confidence Back

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    As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Piali Dasgupta, VP- Marketing, Columbia Pacific Communities lists the factors that will dictate marketing strategies going forward  There are four factors that will dictate the marketing strategy for brands going forward. 1)      Medium Shift: Most brands will shift their offline, specifically OOH budget to…

  • latest-stories

    Rajkumar Rao stars in Asian Paints Bathsense’s latest ad

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    The film was not only conceived at home but was also shot, edited, colour graded and scored at home Asian Paints, popularly known for its painting solutions also has an increasingly growing Bath Division with its flagship brand – Bathsense. The brand aims to enhance customers’ bathroom experience with an eclectic collection of products that…

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    Announcements News Flipkart appoints Sriram Venkataraman as CFO of Flipkart Commerce (Flipkart & Myntra)

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    Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International Flipkart, India’s homegrown e-commerce platform, has announced the appointment of Sriram Venkataraman as Chief Financial Officer (CFO) for Flipkart Commerce (Flipkart and Myntra). This appointment will be effective immediately. In his new role, Sriram will be responsible for key finance operations and…

  • latest-stories

    ENO Joins Food Conversations to launch a contextual digital campaign around Staying @ Home

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    Drives relevance through new consumer trends around food like food experiments, binging etc.  The ongoing COVID-19 pandemic has resulted in people staying indoors and practising social distancing. While staying at home amidst the lockdown is the safest option in the present times, it has resulted in interesting consumer trends emerging. There is increased snacking and…

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    Dalda Vanaspati Salutes to Women Warriors

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    The cooking oil brand came up with ‘Ghar ki Champion ko Salaam Campaign’ to honour the unpaid labour of homemakers Dalda Vanaspati salutes to all the mothers, homemakers, who are standing tall for their families, without any complaints. Whether a lockdown or not, the women are always on their toes to ensure the wellbeing of…

  • Guest Column, latest-stories

    Wakefit Postbox – Bringing India Closer, One Message At A Time

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    As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co tells us that the company’s latest initiative, Wakefit Postbox is an attempt to bring people closer during the pandemic Every company claims to be customer centric – some only through lip service and PR announcements, and some working…

  • Guest Column, latest-stories

    Changing Face Of Brands @ COVID-19

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    As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Dr. Khyati Jagani, Assistant Professor, Marketing, FLAME  University looks at how brands have modified their logos to spread the message of social distancing In the global fight against Covid-19, brands around the world have taken an unprecedented step. To showcase their support towards the…

  • Guest Column, latest-stories

    10 Things Consumer Will Want Post- Covid-19

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    As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Mayur Hola, Head of Global Brand, OYO Hotels & Homes lists top 10 behavioural changes and expectations of consumers from brands in the post Covid-19 world Be nice. I’m going to be careful with money. So I’ll pick brands I recognise, like and trust….