As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Mr. Nikhil Gupta, Commercial Operations Manager & Head- Integrated Marketing Communications, Signify Innovations India, says that as the pandemic continues to unfold, marketers should do what they are best at – adapt The Covid-19 pandemic has ushered an era of uncertainties that is currently gripping all of humanity, economies,…
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Piali Dasgupta, VP- Marketing, Columbia Pacific Communities lists the factors that will dictate marketing strategies going forward There are four factors that will dictate the marketing strategy for brands going forward. 1) Medium Shift: Most brands will shift their offline, specifically OOH budget to…
The film was not only conceived at home but was also shot, edited, colour graded and scored at home Asian Paints, popularly known for its painting solutions also has an increasingly growing Bath Division with its flagship brand – Bathsense. The brand aims to enhance customers’ bathroom experience with an eclectic collection of products that…
Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International Flipkart, India’s homegrown e-commerce platform, has announced the appointment of Sriram Venkataraman as Chief Financial Officer (CFO) for Flipkart Commerce (Flipkart and Myntra). This appointment will be effective immediately. In his new role, Sriram will be responsible for key finance operations and…
#MaskIndia received commendation and vocal support from the Honourable Prime Minister Narendra Modi who sported different homemade ghamcha masks on several occasions during the lockdown As the corona pandemic gripped the world, experts feared that the disease had reached the stage of community spread – even in India. To make matters worse, an acute shortage…
Drives relevance through new consumer trends around food like food experiments, binging etc. The ongoing COVID-19 pandemic has resulted in people staying indoors and practising social distancing. While staying at home amidst the lockdown is the safest option in the present times, it has resulted in interesting consumer trends emerging. There is increased snacking and…
The cooking oil brand came up with ‘Ghar ki Champion ko Salaam Campaign’ to honour the unpaid labour of homemakers Dalda Vanaspati salutes to all the mothers, homemakers, who are standing tall for their families, without any complaints. Whether a lockdown or not, the women are always on their toes to ensure the wellbeing of…
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co tells us that the company’s latest initiative, Wakefit Postbox is an attempt to bring people closer during the pandemic Every company claims to be customer centric – some only through lip service and PR announcements, and some working…
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Dr. Khyati Jagani, Assistant Professor, Marketing, FLAME University looks at how brands have modified their logos to spread the message of social distancing In the global fight against Covid-19, brands around the world have taken an unprecedented step. To showcase their support towards the…
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Mayur Hola, Head of Global Brand, OYO Hotels & Homes lists top 10 behavioural changes and expectations of consumers from brands in the post Covid-19 world Be nice. I’m going to be careful with money. So I’ll pick brands I recognise, like and trust….
