• latest-stories

    India Leads Finance App Installs, says Appsflyer’s State of Finance App Marketing Report

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    APAC contributes to the highest increase of 86 per cent, with loan apps leading the adaptation AppsFlyer, the global attribution leader today released, “The 2020 State of Finance App Marketing Report for APAC region,” indicating that India has witnessed a massive technological disruption in the fintech segment. The APAC region’s performance can be attributed to…

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    Nestlé India launches AskNestlé2.0

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    A website offering nutrition services and recipes for parents at all times Nestlé India has launched AskNestlé2.0, an intuitive mobile website that provides real-time and personalized advice on nutrition that is balanced, relevant, scientifically derived and can be customized for the audience. AskNestlé2.0 will offer nutrition services relevant in today’s challenging environment through easy recipes, experts connect and community Q&As….

  • Guest Column, latest-stories


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    As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19″, Meera Iyer, Chief Marketing Officer, Medlife highlights the consumer behaviour shifts expected post the pandemic and also gives pointers on marketing differently in the post Covid-19 world. The Coronavirus pandemic has affected lives & livelihoods on a scale never seen before. Every country affected has…

  • Guest Column, latest-stories


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    As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19″,  Saurabh Garg, Co-founder and Chief Business Officer, NoBroker.com tells us how marketers will adopt technology to their advantage to sail through the year. While we are stranded in the middle of 2020 with a pandemic situation to deal with, it is astounding to see…

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    Paytm Insider teams up with Truly Comical for a digital talent hunt ‘Mimicry Ke Superstars’

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    The fortnightly show will allow players to register on Paytm Insider, audition and get a chance to perform online at the finale to win cash prizes worth Rs. 25,000 India’s leading entertainment ticketing platform, Paytm Insider has collaborated with talent management company, Truly Comical to organise a digital talent hunt for mimicry artists called ‘Mimicry…

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    Bausch + Lomb reiterates the importance of eye health

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    Launches campaign to generate awareness around eye health amidst increased screen time owing to Work from Home The world is going through trying times and is affecting the lifestyles of people in numerous ways. The new work from home regime has led to a surge in the amount of time spent on screens. While the screen time…

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    Wavemaker ropes in MK Machaiah (Mac) to lead ITC India unit

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    Mac Machaiah will have the additional role of President – Special Initiatives MK Machaiah (Mac) has been appointed as the lead of the Wavemaker unit that handles ITC India, as per media reports. He will also have the additional role of President – Special Initiatives. Mac Machaiah is said to take over from Sanchayeeta Verma….

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    Dineout Survey reveals where people would like to eat post lockdown

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    According to the survey 81% diners will prefer digital menus at restaurants in a post-COVID era As the world grapples with the impact of the COVID-19 pandemic, everyday interaction with the outside world – public & retail spaces, restaurants, educational institutions, and even with each other has been reoriented for the sake of personal hygiene…