Cadbury Brings Back the ‘kuch khaas hai’ Jingle to Thank People for Not Giving Up

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Ashutosh Lawania, Co-founder and Head, Sales and Marketing,
Mondelez sends out a message thanking people for staying home and not giving up.
Commenting on the launch of this digital film, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said, “For more than 70 years now, Cadbury Dairy Milk has been deeply infused in the lives of consumers and has always been an important part of the smallest of celebrations. However, with the current challenging times, while many feared that the new normal could not present celebratory moments people have proved otherwise by rejoicing every occasion by adhering to the rules of social distancing. Through this film, we wanted to express our gratitude towards our consumers for inspiring us with their undeterred spirit and highlight that “Every Home Tells a Sweet Story.”
Sukesh Nayak, CCO Ogilvy India: “We are locked in but our spirit is not. Humbled and moved by the stories of people finding innovative ways of celebrating their special moments, even when apart. This is our salute to them for not letting anything pull them down.”
You may watch the film here:

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