Launches campaign to generate awareness around eye health amidst increased screen time owing to Work from Home
The world is going through trying times and is affecting the lifestyles of people in numerous ways. The new work from home regime has led to a surge in the amount of time spent on screens. While the screen time may be necessary considering the current circumstances, it is still taking a toll on people’s eye health.
To address this issue, Bausch + Lomb has come up with its new digital campaign – #EyeSeeBetter. The brand aims to raise awareness around eye health and urges people to undertake brief eye exercises to help them with the increased strain on their eyes. As part of the campaign, the brand is posting a series of short format videos on their owned social media platforms – Instagram and Facebook.
Commenting on the campaign, Mr. Sanjay Bhutani, MD, Bausch + Lomb India said, “We are going through unprecedented times and it has affected us all in one way or another. While the increased screen time would be worrisome in regular circumstances, but it has become a necessity now. We at Bausch + Lomb always see ourselves as the advocates of eye care and hence it was important for us to generate awareness around this fact and how people could lighten up the strain.”
The campaign which went live on April 16th saw a digital release and was seen across Bausch + Lomb’s social media platforms. You can view the commercial here: