Britannia Industries Ltd has launched a ‘Store Locator’ service to enable consumers to find their favorite Britannia products in stores nearby. Given the context of the ongoing lockdown, the GPS-based Chatbot publishes a list of stores near the consumer’s current location, which have been recently serviced by the Company. The technology solution has been built to swiftly respond…
This will create a pan India movement to celebrate the invaluable contribution of the merchant community India and the world have been going through an unprecedented time due to the COVID-19 pandemic. The lockdown has forced a large population to stay at home. In such trying times, neighborhood merchants such as kirana stores owners, pharmacies,…
As a global leading shoe company, Bata feels responsible towards all its stakeholders including the communities in which it operates across countries and regions. This is why the Bata Group commits to donate 1 million pairs of shoes to health care workers, volunteers and their families, the front-liners fighting the Covid-19 with admirable courage and dedication every…
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19″, Manasi Narasimhan, VP and Head Marketing and Communications South Asia, Mastercard says that marketers will need to protect brand reputation and incorporate privacy and security in brand building. Covid-19 is affecting every aspect of business and economies and stock markets around the world…
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19″, Vivek Pandey, VP, Revenue Strategy & Analytics – Times Internet says that seasoned marketers will recognize crisis as opportunities for pivots that can unlock fresh brand and revenue potential The Covid-19 world has shown us that the one thing worse than a disease that threatens…
A real event needs more than a ‘Zoom’, it requires a ‘Floor’ enabling one-to-one meetings, one-to-many conferences and many-to-many roundtable discussion, all in a single event 10Times, the world’s largest business events discovery platform has launched “FLOOR”, an innovative virtual event solution to fill the gap, unaddressed by conferencing tools like Zoom, Skype, Google Meet,…
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19″, Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some evolving strategies to follow in the new normal and plan for success post the crisis. Covid-19’s sweeping impact on business is already being seen worldwide in unprecedented ways. In response, many companies have…
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19″, Ashim Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories says that brands need to remember the strength in collaboration and joining forces with others to make a difference. As the world continues to grapple with the pandemic, we are all witnessing challenging times. The…
Mondelez sends out a message thanking people for staying home and not giving up. Commenting on the launch of this digital film, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said, “For more than 70 years now, Cadbury Dairy Milk has been deeply infused in the lives of consumers and has always been an important part of the smallest…
Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, today announced its partnership with leading web aggregator PolicyBazaar.com to sell ‘Usage-based Motor Insurance’ policies for private car owners under the regulatory Sandbox project. The usage-based motor insurance, popularly known…
