Nippon Paint produces Singer Srinivas’ music video to highlight music as a tool to pursue one’s talent
Nippon Paint (India), Asia’s leading paint manufacturer today launched Nenjil Oru Vannam, a music video conceived, composed and sung by celebrated playback singer, Mr. Srinivas. Produced by Nippon Paint, the music video aims to shed light on how art and music can help individuals envision a desirable future for themselves. The launch which was held at the PVR Screen, VR Mall yesterday, saw the participation of young artists and music enthusiasts alike. Singer Srinivas, along with Mr. Mahesh S. Anand, President, Nippon Paint (India) Private Limited (Decorative Division), launched the video which was greatly received by the audience.
This strong collaboration between Nippon Paint and Singer Srinivas has resulted in Nenjil Oru Vannam, an empowering video which focuses on the girl child and her struggle to shine in a challenging environment that refuses to acknowledge her talent. The project, which encourages one to follow their passion all through life, is very close to Mr. Srinivas as it weaves through his own success story as well as others who have followed their passion.
Speaking about the initiative, Mr. S Mahesh Anand, President – Decorative Paint, Nippon Paint India commented “Nippon Paint strongly believes in colouring dreams by supporting talent and providing opportunities – this is reflected in our initiatives like the nshakti initiative which provides skilling and employment opportunity to rural women, by providing them painter’s training. This belief also extends within our own workplace where we strive to empower our women employees and nurture their professional growth. Our collaboration with Singer Srinivas for Nenjil Oru Vannam is another effort in empowering and nurturing talent in a challenging environment. We are delighted to produce this video by Singer Srinivas and in the process, colour the lives of deserving individuals”.
Speaking about the event, popular singer Kalaimamani Srinivas said, “All of us dream. Without a dream, life becomes a mechanical exercise. So it is important to dream. Someone will come along to color your dreams and make it a reality. That’s when life becomes meaningful and wholesome. Never clip anyone’s wings and never pour cold water over one’s enthusiasm. Empower the young by coloring their dreams and make them Soar High”.
Nenjil Oru Vannam will evolve further and bring exciting painting competitions to schools around the city. The students will be inspired to pursue their artistic interests and the best compositions will be chosen and felicitated at an event attended by Mr Srinivas who will personally hand out the prizes to the selected winners.