Organizes meet & greet event as LFC’s official global car partner
As the official global car partner of the Liverpool Football Club (LFC), MG Motor India today organized a meet & greet event with celebrated player Emile Heskey.
Bringing two British icons under one roof, the marquee carmaker allowed VIP access for fans, enabling them to interact with LFC legends, receive autographed merchandise, view training sessions and matches, and much more. The exhilarating event took place today at Select City Walk, Saket, New Delhi.
“As the official global car partner of the historic British Football Club – Liverpool, our objective is to provide MG Motor India and the country’s passionate Liverpool supporters an opportunity to create delightful memories together. The coming together of two iconic British brands with global fan following is a collective attempt to offer exciting experiences for the Indian football community and fans. Moreover, MG Motor’s brand heritage truly resonates with the club’s rich history, making this a very special event for us,” said Gaurav Gupta, Chief Commercial Officer, MG Motor India.
Through this partnership, MG Motor India aims to leverage the growing popularity of football across the globe to strengthen the brand’s presence among its target audience of young, sporty and passionate customers. The association with LFC further aims to accelerate MG Motor’s brand awareness across global markets such as Europe, Asia, Middle East, Australia, South America, North Africa and more.