Announces “It’s cool to be single” campaign
February brings with it the season of love and Valentines when all conversations revolve around couples and romantic relationships. Amidst all this romance, NESTLÉ POLO takes a refreshing stance by saying “It’s Cool to be Single”.
During Valentine’s, generally youth who aren’t in a relationship, have a feeling of FOMO (fear of missing out). NESTLÉ POLO with this interesting campaign, shares with youngsters the optimistic side and reiterates the positives of being single by featuring quirky messages like Game on, Let’s Party, Solo Trip, etc. that helps express self-love.
Expressing his excitement with this refreshing new campaign, Mr. Nikhil Chand, Director – Foods and Confectionery, Nestlé India, said “NESTLÉ POLO always has a refreshing and unique point of view and on Valentine’s, the brand is attempting to ease off any pressure on youngsters who are single. With the “Its Cool to be Single” Campaign, the brand leverages its unique ring-format, wherein each POLO has quirky perks that singles enjoy- so Game On, Let’s Party.”
New POLO packs are available across all leading retail stores.