• Subroto Chattopadhyay, Chairman, The Peninsula Foundation

    Welspun highlights Indian water crisis via innovative mobile ads based on severe ground water levels

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    Welspun India Limited’s leading domestic brand, Welspun, has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across the country. The campaign is rolled out using digital ad banners backed by unique API integration, which shows the residents the groundwater levels in their city on a real-time basis alongside highlighting Welspun’s range…

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    Wunderman Thompson South Asia wins the creative mandate for Sugarlite

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    The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will be providing strategic and creative services to shape the communication for the brand which will cut across geographies, demographics and mind-sets…

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    iProspect India wins global mandate of VFS Global

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    DAN’s Carat and Posterscope will also be working on the account Starting the year on a high note, iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has been named the global media agency for VFS Global – world’s largest outsourcing and technology services company that serves governments and diplomatic…

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    Madison Media appointed as Media AOR for Cipla Health

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    The account was won in a multi-agency pitch. Madison will handle the entire media mandate for the healthcare company Madison Media has announced that it has been appointed as Media AOR for Cipla Health, one of the leading consumer healthcare companies. The account was won in a multi-agency pitch. The agency will handle the entire…

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    AICTE Appoints Dr. Anurag Batra on the MDI Board

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    All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member of the Board of Governors of the Management Development Institute (MDI), Gurgaon. Batra is the Chairman & Editor-in-Chief of BW Buisnessworld and the exchange4media Group. It is the first time an alumnus…

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    Amazon pledges $1 billion to digitise SMBs in India

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    Jeff Bezos also announced that the online retail giant will use its “size, scope and scale” to export ‘Make-in-India’ goods worth S10 billion by 2025 Amazon CEO Jeff Bezos who is in India on a three-day visit for announced that the e-commerce giant will pledge $1 billion (approximately Rs 7,000 crore) towards digitising small and…

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    The Future of Your Used Bottles Lies in Your Hands ‘Bottles for Change’ an initiative by Bisleri is all set to introduce the initiative to a larger audience by collaborating with the 17th Edition of Asia’s prestigious World Athletics Gold Label Road Race Tata Mumbai Marathon (TMM), scheduled to be held on 19th January, 2020. The initiative that aims to educate the…

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    Mars Wrigley India appoints new General Manager

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    Mars Wrigley has announced that Kalpesh Parmar has been appointed General Manager for India with effect from January 9. Kalpesh will be based in the Gurgaon office and will become a member of Mars Wrigley’s Global Emerging Markets Leadership Team. Kalpesh succeeds Andrew Leakey, who has moved to Australia as General Manager. An alumnus of…

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    Aims to Indulge Gen-Z Looking for Pocket-Friendly DealsAims to Indulge Gen-Z Looking for Pocket-Friendly Deals Subway® India, today introduced Chhota Sub in four flavours across its restaurants in the country. Chhota Sub is a 4-inch-mini submarine sandwich is available in Hara Bhara Kebab and Corn & Peas flavours as vegetarian options and Chicken Slice and Egg…

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    Times Internet partners with Gems & Jewellery Export Promotion Council to introduce a new luxury section

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    Times Internet, India’s leading Digital Products company, has partnered with Gems & Jewellery Export Promotion Council to power a premier Luxury section on its platform. Managed and driven by the Times of India Fashion editorial team, this new vertical will feature exclusive coverage from the world of fashion and lifestyle. Commenting on the launch, Puneet…