• latest-stories

    Jeep India & Publicis Media partner for iconic television property Jeep Bollywood Trails

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    Jeep India & Publicis Media today announced the launch of an iconic television show Jeep Bollywood Trails, which will be aired on AXN, Max HD & will stream on Sony Liv starting 25th January. Jeep Bollywood Trails is an exceptional travelogue, redefining India through Bollywood lens covering the famous locations & landscapes. The show features prominent Bollywood…

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    ACG appoints Alexander Robertson as Chief Marketing Officer

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    Robertson was previously Executive Creative Director at Landor ACG Group, the world’s only integrated offering end-to-end manufacturing solutions for the pharmaceutical industry has announced the appointment of Alexander Robertson as the new Chief Marketing Officer for the Group. In his role, Robertson will be responsible for continuing to drive ACG’s marketing initiatives and current growth…

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    Facebook Announces New Marketing Head for India

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    Gearing up for an aggressive marketing agenda across its family of apps, Facebook expands its India leadership team Facebook today announced a new addition to its leadership team in India, which is driving the charter for the company’s deepening focus in the country. The latest addition to the India leadership team is Avinash Pant, who…

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    Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota Sub Khao, Aur Jo Marzi Le Aao’ in an entertaining way. The TVC is centered around young college students. It highlights on how the new Chhota Sub, with its attractive price…

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    Joy Personal Care urges #JustHireOne acid attack survivor

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    Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience Acid attacks are undoubtedly the scariest moment of life as recalled by its survivors. Even though the scars heal in a while, society makes these…

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    Apollo Tyres and Manchester United launch United We Play programme to encourage young Indian football talent

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    Best performers of United We Play programme to train with the U-18 squad Leading tyre maker, Apollo Tyres, the Global Tyre Partner to Manchester United, launched the United We Play programme to encourage young football talent from across the country. Talented kids will be trained by the Manchester United Soccer School (MUSS) coaches, with the best performers receiving once…

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    Dentsu India Slingshot Wins Digital Mandate for Livspace

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    Dentsu India Slingshot, a marketing solutions outfit from Dentsu India – a Dentsu Aegis Network (DAN) agency, has bagged the digital creative duties for Livspace, India’s most admired home interior brand. Simi Sabhaney, CEO, Dentsu India said, “It’s a matter of pride to associate with a brand that has seen tremendous growth in such a short span. We look…

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    Wunderman Thompson Intelligence unveils 100 consumer behaviour trends for the decade

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    From optimistic futures to openness and change in attitude towards once-taboo topics, the annual report looks ahead to the defining trends in consumer behavior and innovation for 2020 Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behaviour with 100 original trend predictions from the Innovation Group. Split…

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    Swiggy’s latest campaign #WhatTheFalooda, a thought-provoking take on customer behaviour

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    After its successful #WhatsInAName campaign, Swiggy addresses another serious issue related to customer care executives in its signature style  Swiggy, India’s largest online food delivery platform is back with yet another video, this time centered around customer care executives. Titled #WhatTheFalooda, the campaign aims to sensitise customers against the use of abusive language while interacting with customer care…

  • Rahul Sen, International Brand Advisor


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    Carvaan’s GX01 Earphones specially designed for music listening Saregama, India’s oldest music label and youngest movie studio, launched Carvaan in 2017. The product met with unprecedented success, and reached 2M sale milestone this month. As an extension of the brand Carvaan, Saregama has now launched Carvaan branded earphones – the GX01. These wired earphones have…