As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West is also live on print and outdoor mediums
Tata Sky, one of India’s leading content distribution platform has launched a new integrated campaign ‘Full Family Jingalala’ to tell families about the possibilities which can open for them through Tata Sky.
The ‘Full Family Jingalala’ integrated campaign is focused on showcasing some customer-centric features of Tata Sky – a second screen via the mobile app to consume content, the fantastic HD picture quality of the set-top box and an innovative pack selector on the website which can help any family choose genres/ channels/languages and customise their TV pack based on their specific needs.
Speaking on the occasion, Anurag Kumar, Chief Communications Officer, Tata Sky said, “As an industry leader, Tata Sky wants to inspire new possibilities for everyone. With this campaign, we have put the man of the family in the center and recognise that he wants to give better things to his family as they move up in life. With a simple change like getting a Tata Sky connection at home, he can create a much bigger impact on his family’s happiness which goes way beyond the act of just consuming content.”
He further added, “If Tata Sky can enable fathers to help their children pursue their talents or enable husbands to recognise their wives’ toil in the kitchen and change that perspective or allow families to take care of the comfort of their domestic helpers too, then Tata Sky would have helped families in India become happier in meaningful ways.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India – West said, “Our creative idea for this campaign is to highlight the transformation at home. To show how the decision to bring home Tata Sky not just helps transform the entertainment experience, but also enables a family to create moments of happiness beyond entertainment.”
The new campaign has been launched through an interesting set of three ad films that will focus on Tata Sky’s unique and quality services adding value to their lives. The films have gone live on television and digital platforms all over India. The campaign is live across the print and outdoor mediums.