Tata Motors rolls out #TheUltimateElectricDrive campaign

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The campaign for the launch of Nexon EV, featuring celebrity couple Milind Soman and Ankita Konwar, will include seven videos capturing their journey from Manali to Leh

Gearing up for the launch of the new Nexon EV, Tata Motors has signed up celebrity couple Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign.

The celebrity couple will drive across tough terrains in the Nexon EV and share their thrilling experience with fans.

The campaign includes seven videos capturing the couple’s journey from Manali to Leh and the surrounding regions in the Nexon EV, depicting the vehicle’s capability to function effortlessly in some of the toughest terrains in India, covering six high altitude Himalayan passes, with unpaved roads and steep gradients, with limited charging infrastructure and under extreme weather conditions.

Set to a soulful tune, the videos capture the essence of exploration and embracing the new Ziptron technology and through these experiences overcoming one’s mental barriers to EV adoption such as range anxiety, lack of charging infrastructure and performance capabilities. Each of the seven videos will have a main version that will be promoted, while a longer “director’s cut” version will reside on our social media handles.

According to Shailesh Chandra, President – Electric Mobility Business and Corporate Strategy, Tata Motors Ltd., “We are proud to announce that Nexon EV will be available for personal buyers in India from Q4 (January to March) FY19-20. Powered by the cutting-edge Ziptron technology, Nexon EV promises to address the barriers that exist in the EV market today and will deliver a thrilling on-road performance, ensuring zero emission. We are also excited to have the famous celebrity couple – Milind Soman and Ankita Konwar on board to share their experience with the EV enthusiasts. We are confident that the new Nexon EV will further raise the bar for electric cars, making EVs an aspirational choice for consumers.”

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