The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group Tanishq has launched a new OOH campaign marking one of the most anticipated festivals of the year, Diwali! For this auspicious occasion, Tanishq is launching its new festive collection- Virasat. The OOH campaign brings alive the essence of age-old traditions,…
The move follows of reduction in ala carte prices by some of the broadcasters Hathway has announced that it has refreshed its pack offerings during the festival season. “In spirit of festive season, and in the light of reduction in ala carte prices by some of the broadcasters of their channels, Hathway is launching various ‘celebration…
The online retail and merchandise portal offers high-end international brands and offerings from top-notch fashion designers Indian e-commerce startup Mazeix is set to create a major splash in the Athleisure fashion trend and blur the boundaries between functional active wear and progressive street style by offering a plethora of cutting-edge athleisure options under one digital…
Wrangler® which is a part of Kontoor Brands, Inc. introduces the first denim apparel dyed with foam, an innovative technique that uses 100 percent less water than conventionally-dyed denim*. The global product launch of foam-dyed denim follows Wrangler’s promise to discover and implement throughout its supply chain the most sustainable ways for dyeing denim. The…
The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor Saint-Gobain India Pvt. Ltd-Gyproc Business, a market leader in gypsum-based solutions, launched a new brand campaign “Ceiling Nahi Feeling Hai” with a TVC that will leverage the on-going festive season. With the…
The collaboration led to a market-first integrated campaign across print, digital, TV and OOH When Renault partnered with OMD to launch its newest car, TRIBER, the duo embarked on a path never taken before by the automotive category in India, leading to a market-first integrated campaign across print, digital, TV and OOH. Renault has always…
In an effort to bring innovative solutions to the market to enhance overall customer experience, JT Special Vehicles (JTSV) – a 50:50 Joint Venture between Tata Motors and Jayem Automotives and Clevertize – a digital marketing agency initiated a pioneering collaboration to launch a test drive experience for the JTP cars that only takes 10…
Suvarna joins DAN from GroupM where she was Finance Director Global media & marketing communications conglomerate Dentsu Aegis Network (DAN) has roped in Asha Suvarna as Chief Financial Officer (CFO), India. Prior to this, the role was held by erstwhile COO and CFO Anand Bhadkamkar who was promoted to lead the country operations as Chief…
The campaign, Propah Lady, has been brought to life by Digitas Sport brand Puma has unveiled its new campaign celebrating womanhood, Propah Lady. The campaign counters the conventional idea of what makes women proper and redefines it. The inclusive campaign brought together Indian Olympic boxer MC Mary Kom, international athlete Dutee Chand, actor Sara…
In his new role, Mithun will drive growth and access to working capital for MSMEs across the Lendingkart platform Lendingkart Technologies Private Limited, India’s leading fintech company today announced the appointment of Mithun Sundar as the new CEO for Lendingkart Finance Limited,a non-deposit taking NBFC arm of Lendingkart group. Bringing over 15 years of experience,…
