ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV. Through this partnership, ZEE5 will come pre-installed on all OnePlus TVs giving consumers access to a wide repertoire of content available in 12 languages ranging from, Originals, Indian and International/Bollywood Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle.
This partnership between ZEE5 and OnePlus is similar in more ways than one, as both the brands believe in combining the power of data, content and technology to challenge the status quo. Innovation is at heart of everything with ZEE5 pioneering the regional content landscape and OnePlus growing into a much-beloved smartphone brand with its premium offerings that pride itself on.
Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India said, “We are extremely delighted to partner with a global brand like OnePlus when it comes to providing value for product for consumers across all segments. With this partnership, consumers are in for a treat as they will be served with ZEE5’s massive content library and OnePlus’ state-of-the-art innovations which will further elevate content viewing experience on Smart TVs.”
Speaking on the partnership, Vikas Agarwal, General Manager, OnePlus India said, “With the mcuh-awaited upcoming launch of our first-ever OnePlus TV, we are very happy to be partnering with ZEE5 to offer our users extensive content across genres for a seamless, variated viewing experience.”
In 2019 itself, ZEE5, India’s fastest growing ConTech brand has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ gross downloads since launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.
Some of the original content launched so far include widely acclaimed Kaafir, Rejctx – new age thriller drama, Barot House – a suspense drama film, Posham Pa – psychological thriller, Jamai 2.0 – a romantic thriller starring Ravi Dubey and Nia Sharma which is a digital sequel of popular Television series Jamai Raja, Coldd Lassi Aur Chicken Masala – an Indian romantic comedy web series starring Divyanka Tripathi and Rajeev Khandelwal and Mission Over Mars (MOM) – Sakshi Tanwar, Mona Singh led drama series to name a few.