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L&K Saatchi & Saatchi creates Hero MotoCorp’s #TomorrowCantWait campaign

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The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery

L&K Saatchi & Saatchi has created another milestone campaign for Hero MotoCorp’s portfolio of premium bikes and scooters with a new brand idea “Tomorrow Can’t Wait”.

The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery, encountering a country that’s moving in step with the ‘tomorrow’.

Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi, elaborates on the campaign: “With the new premium range Hero has fuelled the young Indians desire to do more, feel more and most importantly explore more. There is an immense sense of pride and optimism they feel from where we have taken the inspiration from.”

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