Signify also launches Ganpati-on-Wheels mobile van, illuminated with Philips Hue, travelling across Maharashtra during the auspicious festival
Celebrating the spirit of Ganesh Chaturthi in Maharashtra, Signify (Euronext: LIGHT), the world leader in lighting (formerly known as Philips Lighting), today launched its festive campaign that includes an illuminated Ganpati Pandal, lit up using 4,000 Philips LED bulbs in Amanora mall, Pune and a Ganpati-on-wheels mobile van, illuminated with Philips Hue, that will travel across the state covering 20 cities and a distance of 1,000 kms between 30th August and 15th September, 2019.
Ganesh Chaturthi, the ten-day long festival celebrated with much fervor in Maharashtra is an occasion for people to pay their respects to Lord Ganesha and also come across unique activities organized at several locations across the city.
This year, in addition to renewing the Ganpati-on-wheels mobile van, the company has also illuminated a huge Ganpati pandal, set up in Amanora mall, Pune. The ‘Prakash Ganesh Mandal’ is a one-of-its-kind interactive pandal where devotees will get a chance to illuminate the Ganesh idol designed with 4,000 Philips LED bulbs by pedaling the stationary cycles attached to the idol. After the 11-day festivities, these bulbs will be donated to a local NGO to support flood relief efforts.
Continuing its tradition from last year, the company has renewed its ‘Ganpati-on-Wheels’ mobile van campaign this year as well. These vans feature a beautiful and radiant white Ganpati idol displaying fascinating colorful lighting effects, enabled by the connected and color changing Philips Hue LED bulbs, to brighten up the festivities. The vehicles will also offer prayers to the idol with ‘Ganesha aarti’ and distribute ‘prasad’ to the visitors. The two vans will cover not only the urban cities of Maharashtra but will also travel to the rural parts of the state.
Speaking about the project, Sukanto Aich, Chief Marketing Officer, Signify Innovations India Limited (Formerly known as Philips Lighting India) said, “Ganesh Chaturthi is one of the most important festivals in India, as millions of devotees pray to Lord Ganesha with their families. This year, we decided to create a unique eco-friendly Ganpati Pandal illuminated with 4,000 LED bulbs that are exclusively powered by devotees pedaling stationary cycles attached to the idol, thereby conserving energy. Later on, these LED bulbs will be donated to a local NGO for flood relief efforts. Inspired by the success of our Ganpati-on-wheels mobile van campaign launched last year, we have renewed the activity this year as well.”
To add to the excitement and thrill at the pandals, the visitors can take a selfie with the Philips LED lit Ganesha idol and post it on their social media accounts with the hashtag #PhilipsLightingGanesha to win more goodies and amazing prizes.