Being a milk producing unit, what prompted Amul to enter the ice-cream segment? In the nineties, ice-cream was classified as a small scale sector. We had acquired a small dairy unit (which had the SSI (Small Scale Industry) licence. We approached Dr Verghese Kurien (then GCMMF Chairman) for his view on entering the ice-cream segment….
When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did anyone realise that this cute moppet would become the face of one of India’s most well-known brand and an ad icon, who continues to be loved by generations of Indians, more than fifty years since…
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs. We explore how cause-related marketing campaigns help in building the brand trust and reinforcing the brand story. Kantar’s ‘Purpose 2020’ report states that, “Purpose is what people are looking for…
Launches exciting promotional offers, extended warranties, cashbacks and attractive consumer finance offers Spreading the festive cheer, Panasonic India – a leader in innovation and technology, has launched its ‘Dream More, Celebrate More’ festive offers. With this festive bonanza, Panasonic has introduced a slew of exciting offers and promotions to make the festive purchases accessible, affordable and durable for…
ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV. Through this partnership, ZEE5 will come pre-installed on all OnePlus TVs giving consumers access to a wide repertoire of content available in 12 languages ranging from, Originals, Indian and International/Bollywood Movies and…
Lenovo Mobile Business Group is pleased to announce the appointment of Shivam Ranjan as the Head of Marketing for Motorola Mobility India Pvt Limited. In this role, he will be responsible for overall brand building, marketing and PR for Motorola. Shivam has over twelve years of experience in marketing strategy, communication and brand management and has been…
Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar are in never-before-seen avatars for the campaign Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and…
His appointment will be effective from November 1, 2019 Keith Weed has been appointed to the WPP board as Non-Executive Director. His appointment will be effective from 1 November 2019. Commenting on the appointment, Roberto Quarta, Chairman of WPP, said: “Keith is one of the world’s most influential and successful marketers. He has a deep…
The new brand film from WROGN, the lifestyle menswear fashion brand curated by Virat Kohli, has the daring tough cricketer inviting the youth to join the WROGN tribe! The film captures the enigmatic and rebellious youth spirit, as they break the rules and shatter stereotypes to become a part of the ‘WROGN tribe’. The film…
Flipkart introduces ‘Look Book’ and ‘Flip Score’ among other innovations for this festive season Flipkart, India’s leading e-commerce marketplace is all set to add immense value through advertising innovations, to India’s ever-growing ecosystem. Leading up to the festive season, Flipkart has introduced exciting new features on its platform for the benefit oflakhs of sellers and brands, helping them effectively…
