Kajaria Ceramics, India’s No. 1 tile company has just rolled out its brand campaign for 2019. A 360- degree power packed multimedia campaign led by a mega ad film starring Akshay Kumar.
Created by Crayons Communications, the campaign is the third edition of the hugely successful Kajaria brand idea “Desh Ki Mitti Se Bani Tile Se, Desh Ko Banate Hain”.
Mr. Rishi Kajaria, Joint Managing Director, Kajaria Ceramics, said: “It’s a great time for Indian brands. Our nation is growing at a rapid pace and we are growing along with it. Today, India loves and trusts ‘Made In India’ brands like Kajaria, because we have the technology and expertise to churn out products that are at par with the best in the world. This is exactly what we have captured in our brand campaign for 2019”.
Talking about the campaign Mr. Ranjan Bargotra, President, Crayons Communications, said: “This campaign is a reflection of a strong nation that is excelling on multiple fronts. It carries on with the theme of ‘Desh ki mitti’ while making it more contextual. The campaign is being launched just before Independence Day on TV, Outdoor, Digital and Print medium”.
Mr. Rondeep Gogoi, ECD, Crayons communications, said: “As love for the country grows with every success story flashing in the media, more and more brands across categories are jumping on to the ‘Proud to be Indian’ platform. What helps us stand out is that we keep our narrative simple, topical and believable. And this time it is no different”.