Allen Solly Women, India’s pioneer brand in casual work wear from Aditya Birla Fashion and Retail Ltd. unveils its fresh range of dresses for young women in different sizes with a brand new campaign ‘Own Your Shape’. The campaign encapsulates one of the biggest issues women face when selecting dresses that they want to wear –…
Nexus becomes the first Indian Mall company to have a Bollywood celebrity as its ambassador Nexus Malls, in yet another first-of-its-kind initiative has announced Ayushmann Khurrana as its ‘Happyness Ambassador’ for its portfolio. Celebrating three years of successfully operating in India, this announcement by Nexus Malls makes them the first Indian Retail Real Estate Company…
Happy mcgarrybowen, the creative and design agency from the house of Dentsu Aegis Network, has further strengthened its creative prowess with the appointment of Mahendra Bhagat as National Creative Director. With over 20 years of experience in the industry, Mahendra has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB, where he created some iconic…
“Migrating away from a traditional approach, Nine Triangles will focus on building and implementing a digital-first outreach strategy for the brand.” Nine Triangles – a boutique Digital Strategy Consulting & Marketing Company launched by industry veteran Krishna Mohan Jha, has been awarded end-to-end marketing strategy mandate for Tree House Hotels, currently managing more than 600…
With this B2C initiative, Influencer marketing will enter a new phase Buzzoka, India’s most disruptive influencer marketing agency is all set to enter influencer-led Ecommerce. With this B2C initiative, Buzzoka will allow influencers to sell preferred products that they were endorsing without handling physical inventory. Also, it will allow influencers to create their own labels…
The campaign aims to reinstate hard work and dedication in everyday lives Mysore Deep Perfumery House (MDPH) and Zedblack, launched their revamped “Manthan Zaroori Hai” campaign for Manthan Dhoop with Veteran Bollywood actor Suresh Oberoi as its brand new ambassador. The brand campaign ‘Manthan Zaroori Hai’ urges every soul to awaken his or her consciousness through spiritual…
If the conversation in the last couple of years leading to the 2019 election in Delhi revolved mostly around slowing down of business. Now, the new song on everyone’s lips is – its over 70 days since Modi 2.0, what is the government doing? Auto Sales are down, manufacturing is down, various sectors are showing…
Launches first PVR Cinemas in Sri Ganganagar, Rajasthan PVR Cinemas, the leading multiplex player in India, announced its momentous achievement to become India’s largest and first cinema exhibition company to cross 800 screens milestone. From the launch of the first PVR property in 1997, PVR is the only brand to strengthen its presence across 69…
The jeans brand expands its innerwear category in north India Pepe Jeans London has entered the North India market with its new range of premium innerwear. The new segment by Pepe Jeans is the result of an equal joint venture between Pepe Jeans Europe BV and Dollar Industries Limited. The joint venture company ‘Pepe Jeans…
Das, Co-founder & Director of Mydia 100 Communications, has had an earlier stint with Zee News as CEO Media veteran Barun Das has joined TV9 as Chief Executive Officer. Mahendra Mishra, who was acting as the interim CEO of the group, will now be Principal Advisor to the Board of TV9. Das, a veteran of…
