Perfetti: ‘Center’-ed Around Sustainability & Profitability

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    With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells us how the company plans to capture 25% of the Indian confectionery market and maintaining sustainable and profitable growth in the coming years. ‘Hila ke rakh de’, ‘Dimag ki batti jala de’, ‘Zubaan pe rakhe…

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    Press Release: Brewhouse Ice Tea becomes the official ice tea partner of Ultimate Table Tennis league

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    Start-up ice tea brand ‘Brewhouse’ is the official ice tea partner of the upcoming Ultimate Table Tennis (UTT), India’s top league for table tennis. This collaboration with the world-class table tennis league is an endeavor by the brand to establish ice tea as a refreshing and natural alternative beverage among the audiences. Speaking about the…


    Marketing Herbal, the Lotus Way

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    While staying true to its herbal roots, Lotus Herbals has launched a range of new products and entered into categories such as baby care range, professional makeup range and is now targeting the millenials with IKKAI, the range of organic skincare products. In conversation with Pitch, Nitin Passi, Joint Managing Director, Lotus Herbals, talks about…



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    In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a specific vertical of marketing. The traditional setup where a client did all their business with 1-2 agencies at the most has now evolved to a point where a micro specialized agency is brought on the…



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    The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well as contemporary stages. With numerous brands coming into existence, the competition has led to stronger concepts of marketing. THE HIERARCHIAL GROWTH OF MARKETING- The late 90’s and the early 2000’s…

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    MAGGI Fusian Noodles Records Overwhelming Sales on Amazon Prime Days

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    Orders Received From Across the Country MAGGI Fusian – the range of Asian flavor inspired noodles, have garnered overwhelming consumer response on Amazon Prime Days, witnessing an equivalent of 2.5 lakh single units being sold over a two day period, with orders coming from 29 states of India. Commenting on this, Mr. Nikhil Chand, Director, Foods and…

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    ‘The Growth Hacking Book’ Launched for Start-ups and Entrepreneurs’

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    ‘The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don’t want to Know’ was unveiled by the Chief Guest by Dr. Unnat Pandit, Director NITI Aayog at India Habitat Centre, Delhi. Present on this occasion were Deepak Jain, Director FII, Sanjiv Goyal, Financial Advisor of Supreme Court and other esteemed guests. The book…

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    Bausch and Lomb India “blames the frame” with their new campaign for iconnect contact lenses

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    Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of their latest campaign, #BlameTheFrame, for their vision correction contact lenses – iconnect. These monthly disposable contact lenses have been specially designed for youth & first time users to suit their pocket as…