How brands “Bonaffee-ed” the Rahul Bose’s banana moment

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Actor Rahul Bose’s recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh’s JW Marriott hotel, where he was charged Rs. 442 for two bananas, that he ordered.

Bose posted a video of the incident on social media, with the caption “You have to see this to believe it. Who said fruit wasn’t harmful to your existence? Ask the wonderful folks at @JWMarriottChd #goingbananas #howtogetfitandgobroke #potassiumforkings”. The video went viral within no time and Twitter had a field day after that.

Other hospitality players and e-commerce platforms jumped in and made the most out of the situation. JW Marriott’s rival, The Park chain of hotels, taking a dig on their competitor, posted creative pictures of bananas with “J(ust)W(ow)” written below it. They captioned the picture, “The Park serves complimentary bananas at its spa.”

Western Railways too joined the party with a post captioned, “Chandighar ka plan Bana-na at just Rs. 445”.

Other brands including OYO, Policybazaar, Zomato, StarQuik, Amazon Prime Video, Manforce, etc. joined the bandwagon to make the best of the situation.

In an addition to online trolling, Chandigarh Excise and Taxation Department also slapped a fine of Rs 25,000 on JW Marriott for overcharging Bose and putting GST on fresh fruit, which non-taxable items.

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