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    Buzzinga Digital wins the digital mandate for Khazana Jewellery

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    Famed to be one of the major retailers of South India’s jewelry market, Khazana Jewellery has awarded its digital mandate to Mumbai-based Buzzinga Digital. With more than 50 outlets spread across South India and the Middle East, the brand offers a wide range of intricate designs under its signature Bridal, Temple, Fusion, Antique, Classic, and…

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    How brands “Bonaffee-ed” the Rahul Bose’s banana moment

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    Actor Rahul Bose’s recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh’s JW Marriott hotel, where he was charged Rs. 442 for two bananas, that he ordered. Bose posted a video of the incident on social media, with the caption “You have to see this…

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    Prime Minister Modi, has unveiled adventurous side of him by appearing on an iconic television series ManVsWild. Hosted by Bear Grylls this episode will be aired on 12th August on Discovery and is touted to show PM in the wild jungle of Jim Corbett. The episode, featuring long-time host and British adventurer Bear Grylls, will…

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    Decathlon comes to DLF Mall of India: The sports Frontrunner galvanizes sport and fitness enthusiasts with its biggest store in Noida

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    The technology-powered store offers hassle-free experience with self-checkout counters, scan and pay app for billing. French sports frontrunner Decathlon, which has found a growing audience in India in recent years has further expanded its presence in the National Capital Region with its biggest store opened today at the DLF Mall of India. The new retail…

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    Reckitt Benckiser launches an All- New Vanish as a Detergent Booster

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    With the promise of amazing stain removal, whiter and brighter clothes, Vanish brings a revolutionary formulation inspired by consumer insight Reckitt Benckiser announced the launch of Vanish in an ‘All-New’ avatar at a press conference in New Delhi earlier today. Vanish, World’s No. 1 stain removal brand has brought in a revolutionary formulation keeping in mind the…

  • Deba Ghoshal, Marketing Head, UPBG, Voltas

    Mekin Maheshwari and Anjali Bansal invest in UrbanClap

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    Mekin Maheshwari, former Chief People Officer and Chief Technology Officer of Flipkart, who is currently leading an NGO named Udhyam Learning Foundation, has invested INR 50 Lakhs in UrbanClap, India’s largest home services marketplace. Additionally, Anjali Bansal, founder of Avaana Capital has also invested INR 99 Lakhs through her personal investment fund SAB Holdings. With…

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    Louis Philippe unveils Permapress collection with new brand campaign ‘Stay Uncrushed’

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    The collection symbolizes the finest Design and Craftsmanship to Innovation and Functionality India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., unveils its cutting-edge innovative line of clothing for the contemporary man, the Permapress Collection. The line is a celebration of re-imagined, pioneering designs and is rooted in functionality, versatility and style….


    Innovating and delighting The Consumer

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    Innovation and delighting the consumer, says Rohit Kapoor, Director – Marketing Operations, Perfetti Van Melle India, is the mantra that is reflected in the company’s communication. He also speaks on how the company is looking to engage with consumers, the importance of brand architecture, and how the brand’s advertising ensures that the rub off from…