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Pitch CMO Summit: A chance to ace your marketing game with ideas from industry stalwarts

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Chandramouli Venkatesan, Sanjeev Nikore, Prathyusha Agarwal, Sai Nagesh, Mudit Shekhawat, Sanjeev Shukla and Kanika Kalra among esteemed speakers

The Pitch CMO Summit, a flagship property of the exchange4media group, is a gathering of the best minds in the business of marketing. The conversations at the summit every year revolve around current and relevant marketing topics in the changing global market scenario.

At the 11th edition of the summit this year, the theme for the Mumbai Summit is: ‘Driving individualisation in the data-driven era’. With user habits becoming increasingly available to marketers through IoT, individualisation is definitely reshaping the future of the global marketing landscape and ‘data-driven individualisation’ is becoming central to a brand’s marketing strategy and redefining the RoI for business.

This year our esteemed line-up of speakers is as follows:

Chandramouli Venkatesan

CEO, Special Projects

Topic:  Getting better at marketing

Venkatesan started his career in 1991 with Asian Paints, where he spent close to a decade in the Sales & Marketing domain. Thereafter, Venkatesan had stints in GE Countrywide Consumer Finance and Mirc Electronics Limited (Onida). He then joined Mondelez International in 2005. At Mondelez, he had varied range of roles spanning Strategy, Innovation, HR, Marketing at the Asia Pacific-level, culminating in the role of MD of Mondelez India.

 

Sanjeev Nikore

Head of Global Marketing, Tech Mahindra

Topic: The Power of 1 – Leveraging data and analytics in the age of experience

Sanjeev Nikore currently serves as the Head of Global Marketing at Tech Mahindra. Prior to this role, he served as the President for Strategic Initiatives at Tech Mahindra. Nikore is an industry veteran with over 30 years of experience in Management Consulting, IT and Technology Services. Prior to Tech Mahindra, Nikore was the President of several industry verticals and emerging markets at HCL Technologies. He is also the Co-founder of Infrastructure Managed Services at HCL Technologies.

Prathyusha Agarwal, Chief Marketing Officer, ZEEL

Topic: Brand love in tech times

Prathyusha Agarwal is the Chief Marketing Officer at Zee Entertainment Enterprises Limited (ZEEL), driving viewer-led brand and business growth for the company. She has been a part of the ZEEL family since January 2017 and leads the marketing function for the domestic broadcast business while spearheading key strategic initiatives and driving marketing capabilities across the company.

Agarwal comes with over 17 years of professional experience across leading global and Indian MNCs across sectors as diverse as FMCG, Consulting, Insurance, and Media and Entertainment.

 

Sai Nagesh, Chief Strategy Officer, Laqshya Media

Topic: Where eagles dare

In a career spanning a quarter of a century, Sai Nagesh has sold advertising space for newspapers and launched television channels. He has worked with most of the top global advertising networks. Nagesh has been a part of the team that set up GroupM in India. He has handled more than a billion dollars’ worth of advertising investments and mentored numerous internet start-ups. Nagesh is a visiting faculty member at over a dozen management institutes across the country.

 

Mudit Shekhawat, Chief Marketing Officer, Yatra.com

Topic: Getting real about MarTech – How to make sense of it all?

Shekhawat is responsible for leading marketing activities across all Yatra.combusiness lines and group entities. In addition to further strengthening Yatra’s brand positioning, he also takes care of all traffic and consumer marketing initiatives across platforms to drive customer stickiness and loyalty.

Shekhawat comes with a rich consumer marketing experience of more than 12 years in the consumer internet space where he has worked with leading companies such as Ola, Myntra, Yahoo and HCL Technologies in various marketing leadership roles.

 

Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group

Topic: Driving individualisation at the bottom of the pyramid

Sanjeev Shukla is the Chief Marketing Officer at Muthoot Pappachan Group. He brings with him over 25 years of rich work experience. Shukla has held several leadership positions looking after strategic marketing, corporate launch, brand management, marketing & corporate communications, consumer engagement, digital marketing, media planning & buying and consumer engagement.

Shukla took charge as Group Chief Marketing Officer of Muthoot Pappachan Group in October 2017 and has played a key role in gearing up to digitalisation and various initiatives to boost the group businesses. He has worked with reputed brands in the past such as Hero Motor Corp, Hyundai Motor India Ltd and JWT India. During the tenure, he has launched corporates & products, handled brand development & extension, business growth, media planning and buying besides handling strategic management.

 

Kanika Kalra, Senior Expert, McKinsey & Company

Kanika Kalra joined McKinsey & Company in December 2017. Before joining McKinsey & Company, Kalra was the Vice President-Marketing at Snapdeal. Kalra had worked with Snapdeal for more than a year. Prior to that, she worked with Hindustan Unilever as Global Brand director for more than three years. Before that, Kalra worked with Pepsico Foods for nine months and GlaxoSmithKline Consumer Healthcare as Manager for three years.

The summit will be held at the ITC Maratha in Mumbai on March 7.

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PITCH CMO SUMMIT 2018