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    Ariel India’s Sons #ShareTheLoad campaign gets over 20mn views

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    Ariel India’s Sons #ShareTheLoad campaign has received over 20 million views. The latest film by Ariel India has started a conversation about raising sons and daughters equally. Endorsing this thought, Facebook’s Chief Operating Officer and founder of LeanIn.org, Sheryl Sandberg said, “We teach our daughters to stand on their own feet. But we don’t teach…

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    Colgate offers complete ‘Suraksha’ at the Kumbh Mela!

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    Colgate’s ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha’ campaign aims to create oral hygiene awareness and also ensure a safe visit for all pilgrims. Colgate-Palmolive (India) Limited, the market leader in Oral Care, launched the ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha‘ campaign at the ongoing Kumbh Mela in Prayagraj, Allahabad. The completely localised campaign is custom-made to provide a…

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    If numbers are to be believed, the Indian radio industry is far from dying a low-key death. According to PMAR , radio industry has grown by 14% in 2018 to become a Rs 2,150 crore market and has maintained its share of the total advertising pie at 3.5%. In terms of absolute numbers, Radio advertising…

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    Don’t hesitate, Pop Your Heart Out with Cadbury Dairy Milk Silk

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    Mondelez India celebrates Valentine’s Day with ‘pop your heart out’ proposition delivered through unique product, mega scale media interventions across TV, outdoor, digital and on ground. Cadbury Dairy Milk Silk, India’s favourite premium chocolate, enjoys a special place in the hearts of consumers. Having created several occasions and represented a plethora of emotions, Mondelez India…

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    Brandwitty partners with CanisHub to help brands deliver relevant experience using Machine Learning models

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    Brandwitty, a performance based digital marketing agency, and CanisHub, a company providing machine learning based omnichannel personalization engine and marketing automation, have partnered in a move to help brands better their user experience using advance technologies. Marketers can leverage Brandwitty’s performance based acquisition strategies combined CanisHub’s with machine learning based engagement matrix to increase the…

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    #GullyGullyOla is here to help you go places!

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    Ranveer Singh and Ola come together to encourage aspiring rappers Ola, one of the world’s largest ride sharing platforms, has collaborated with Excel Entertainment and Tiger Baby – the makers of upcoming film, ‘Gully Boy’. Under the partnership, Ola, Excel Entertainment and Tiger Baby are offering a unique platform to the country’s aspiring rappers, wherein…

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    Modern Times Elections Asks for Modern Campaigning

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    Congress leader Priyanka Gandhi Vadra logs on to twitter and creates a buzz within an hour Whether it’s any political party or leader, everyone today has a strong presence on social media. Baiting out the new campaigns or making any new announcement, political parties have almost captivated your personal screens as well: All praises to…