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Kansai Nerolac transforms Indira Bhavan as a tribute to the legacy of MahaKumbh

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The MahaKumbh is one of the largest and sacred collective act of faith
celebrated in India. In an endeavour to transform India through transforming lives, Kansai Nerolac Paints
Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has
further beautified Indira Bhavan, in sync with the theme of Kumbh 2019, that the city will witness in the
months of January till March 2019. The art-depiction on Indira Bhavan, located at Civil Lines in Prayagraj,
is to commemorate saints, sadhus and pilgrims from all walks of life on the auspicious occasion of
MahaKumbh.

Kansai Nerolac has effectively engaged with its customers through the product portfolio and customer
awareness campaigns promoting transformation and environmental sensitivity over the years. The
sadhu mural signifies the same vision of transformation and beautifying Prayagraj in its celebration of
MahaKumbh. Inspired by the social aspect of a Kumbh Mela, the portraiture displays unique elements of
life, spirituality, jubilation and the age-old legacy of human congregation at the MahaKumbh.

Speaking on the occasion, Mr. Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints Ltd., said, “As
Pablo Picasso had once said, the purpose of art is to wash the dust of daily life off our souls. The Kumbh
Mela is graced by millions of devotees who travel to the pilgrim centre from all cultures and walks of life
to take the holy dip at the sacred ‘Triveni Sangam’. Depicting this spirit of MahaKumbh and synergising it
with our belief of transforming India through transforming lives, we at Kansai Nerolac found it opportune
to connect with our audiences by showcasing our homage to the city / the festival.”

Mr. Shantanu Gupta founder of YUVA Foundation and the curator of Kumbh Art Festival quoted on
the occasion, “It gives us immense delight to have partnered with Kansai Nerolac and be a part of the
Kumbh. We have tried to assimilate the spirit of Kumbh through Nerolac shades that we have used in the
mural on the facade of Indira Bhavan. Over the past few years there hasn’t been enough attention given
to artistic aesthetics in urban regions and the visual appeal it can bring to the cities in our country. And
hence large-scale wall art work during festivals is what our team looks at to change that trend. Under
#AyodhyaArtFest and #KumbhArtFest, we have created cultural art work on public and private walls in
Ayodhya and Prayag respectively.”

Apart from the painting the 30,000 sq. ft area of the building, Kansai Nerolac has also actively
participated with Delhi Street Art in beautifying the town of Prayagraj, by painting 10,000 sq. ft of the
city walls. Nerolac, along with extensive support from its paint trade dealer network will also act as
distribution centres, will make over 3-lakh customised cans available for the devotees to carry the holy-
water from the Ganges home. To retain the purity of the canned liquid, they will include a shankha
made of alum to champion the cause of purifying the holy Ganges.

View the campaign here – https://youtu.be/-_AkUFnKbXA

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